Mastering the dynamics of social influence requires separating, in a database of information propagation traces, the genuine causal processes from temporal correlation, i.e., homophily and other spurious causes. However, most studies to characterize social influence, and, in general, most data-science analyses focus on correlations, statistical independence, or conditional independence. Only recently, there has been a resurgence of interest in "causal data science", e.g., grounded on causality theories. In this paper we adopt a principled causal approach to the analysis of social influence from information-propagation data, rooted in the theory of probabilistic causation.
Our approach consists of two phases. In the first one, in order to avoid the pitfalls of misinterpreting causation when the data spans a mixture of several subtypes ("Simpson's paradox"), we partition the set of propagation traces into groups, in such a way that each group is as less contradictory as possible in terms of the hierarchical structure of information propagation. To achieve this goal, we borrow the notion of "agony" and define the Agony-bounded Partitioning problem, which we prove being hard, and for which we develop two efficient algorithms with approximation guarantees. In the second phase, for each group from the first phase, we apply a constrained MLE approach to ultimately learn a minimal causal topology. Experiments on synthetic data show that our method is able to retrieve the genuine causal arcs w.r.t. a ground-truth generative model. Experiments on real data show that, by focusing only on the extracted causal structures instead of the whole social graph, the effectiveness of predicting influence spread is significantly improved.
Max Planck Institute for Intelligent Systems（马克斯·普朗克智能系统研究所）；University of Cambridge（剑桥大学）
We consider the problem of learning the functions computing children from parents in a Structural Causal Model once the underlying causal graph has been identified. This is in some sense the second step after causal discovery. Taking a probabilistic approach to estimating these functions, we derive a natural myopic active learning scheme that identifies the intervention which is optimally informative about all of the unknown functions jointly, given previously observed data. We test the derived algorithms on simple examples, to demonstrate that they produce a structured exploration policy that…
Obtaining a non-parametric expression for an interventional distribution is one of the most fundamental tasks in causal inference. Such an expression can be obtained for an identifiable causal effect by an algorithm or by manual application of do-calculus. Often we are left with a complicated expression which can lead to biased or inefficient estimates when missing data or measurement errors are involved. We present an automatic simplification algorithm that seeks to eliminate symbolically unnecessary variables from these expressions by taking advantage of the structure of the underlying graph…
The paper addresses the problem of finding the causal direction between two associated variables. The proposed solution is to build an autoencoder of their joint distribution and to maximize its estimation capacity relative to both the marginal distributions. It is shown that the resulting two capacities cannot, in general, be equal. This leads to a new criterion for causal discovery: the higher capacity is consistent with the unconstrained choice of a distribution representing the cause while the lower capacity reflects the constraints imposed by the mechanism on the distribution of the effec…
We describe semiparametric estimation and inference for causal effects using observational data from a single social network. Our asymptotic results are the first to allow for dependence of each observation on a growing number of other units as sample size increases. In addition, while previous methods have implicitly permitted only one of two possible sources of dependence among social network observations, we allow for both dependence due to transmission of information across network ties and for dependence due to latent similarities among nodes sharing ties. We propose new causal effects th…
University of Pittsburgh（匹兹堡大学）；Harvard University（哈佛大学）
Discovery of an accurate causal Bayesian network structure from observational data can be useful in many areas of science. Often the discoveries are made under uncertainty, which can be expressed as probabilities. To guide the use of such discoveries, including directing further investigation, it is important that those probabilities be well-calibrated. In this paper, we introduce a novel framework to derive calibrated probabilities of causal relationships from observational data. The framework consists of three components: (1) an approximate method for generating initial probability estimates…
The abundance of data produced daily from large variety of sources has boosted the need of novel approaches on causal inference analysis from observational data. Observational data often contain noisy or missing entries. Moreover, causal inference studies may require unobserved high-level information which needs to be inferred from other observed attributes. In such cases, inaccuracies of the applied inference methods will result in noisy outputs. In this study, we propose a novel approach for causal inference when one or more key variables are noisy. Our method utilizes the knowledge about th…
Causality is a fundamental part of the scientific endeavour to understand the world. Unfortunately, causality is still taboo in much of psychology and social science. Motivated by a growing number of recommendations for the importance of adopting causal approaches to research, we reformulate the typical approach to research in psychology to harmonize inevitably causal theories with the rest of the research pipeline. We present a new process which begins with the incorporation of techniques from the confluence of causal discovery and machine learning for the development, validation, and transpa…
Traditionally, statistical and causal inference on human subjects rely on the assumption that individuals are independently affected by treatments or exposures. However, recently there has been increasing interest in settings, such as social networks, where individuals may interact with one another such that treatments may spill over from the treated individual to their social contacts and outcomes may be contagious. Existing models proposed for causal inference using observational data from networks of interacting individuals have two major shortcomings. First, they often require a level of g…
The discovery of discriminatory bias in human or automated decision making is a task of increasing importance and difficulty, exacerbated by the pervasive use of machine learning and data mining. Currently, discrimination discovery largely relies upon correlation analysis of decisions records, disregarding the impact of confounding biases. We present a method for causal discrimination discovery based on propensity score analysis, a statistical tool for filtering out the effect of confounding variables. We introduce causal measures of discrimination which quantify the effect of group membership…
Propensity scores are often used for stratification of treatment and control groups of subjects in observational data to remove confounding bias when estimating of causal effect of the treatment on an outcome in so-called potential outcome causal modeling framework. In this article, we try to get some insights into basic behavior of the propensity scores in a probabilistic sense. We do a simple analysis of their usage confining to the case of discrete confounding covariates and outcomes. While making clear about behavior of the propensity score our analysis shows how the so-called prognostic s…
According to behavioral finance, stock market returns are influenced by emotional, social and psychological factors. Several recent works support this theory by providing evidence of correlation between stock market prices and collective sentiment indexes measured using social media data. However, a pure correlation analysis is not sufficient to prove that stock market returns are influenced by such emotional factors since both stock market prices and collective sentiment may be driven by a third unmeasured factor. Controlling for factors that could influence the study by applying multivariate…
Many outcomes of interest in the social and health sciences, as well as in modern applications in computational social science and experimentation on social media platforms, are ordinal and do not have a meaningful scale. Causal analyses that leverage this type of data, termed ordinal non-numeric, require careful treatment, as much of the classical potential outcomes literature is concerned with estimation and hypothesis testing for outcomes whose relative magnitudes are well defined. Here, we propose a class of finite population causal estimands that depend on conditional distributions of the…
This paper presents a randomization-based framework for estimating causal effects under interference between units, motivated by challenges that arise in analyzing experiments on social networks. The framework integrates three components: (i) an experimental design that defines the probability distribution of treatment assignments, (ii) a mapping that relates experimental treatment assignments to exposures received by units in the experiment, and (iii) estimands that make use of the experiment to answer questions of substantive interest. We develop the case of estimating average unit-level cau…
No man is an island, as individuals interact and influence one another daily in our society. When social influence takes place in experiments on a population of interconnected individuals, the treatment on a unit may affect the outcomes of other units, a phenomenon known as interference. This thesis develops a causal framework and inference methodology for experiments where interference takes place on a network of influence (i.e. network interference). In this framework, the network potential outcomes serve as the key quantity and flexible building blocks for causal estimands that represent a …
School of Computer Science, University of Birmingham（伯明翰大学计算机学院）；MIT（麻省理工学院）
To draw scientifically meaningful conclusions and build reliable models of quantitative phenomena, cause and effect must be taken into consideration (either implicitly or explicitly). This is particularly challenging when the measurements are not from controlled experimental (interventional) settings, since cause and effect can be obscured by spurious, indirect influences. Modern predictive techniques from machine learning are capable of capturing high-dimensional, nonlinear relationships between variables while relying on few parametric or probabilistic model assumptions. However, since these…
Estimating influence on social media networks is an important practical and theoretical problem, especially because this new medium is widely exploited as a platform for disinformation and propaganda. This paper introduces a novel approach to influence estimation on social media networks and applies it to the real-world problem of characterizing active influence operations on Twitter during the 2017 French presidential elections. The new influence estimation approach attributes impact by accounting for narrative propagation over the network using a network causal inference framework applied to…
An increasing number of scholars are using longitudinal social network data to try to obtain estimates of peer or social influence effects. These data may provide additional statistical leverage, but they can introduce new inferential problems. In particular, while the confounding effects of homophily in friendship formation are widely appreciated, homophily in friendship retention may also confound causal estimates of social influence in longitudinal network data. We provide evidence for this claim in a Monte Carlo analysis of the statistical model used by Christakis, Fowler, and their collea…
Identifying and communicating relationships between causes and effects is important for understanding our world, but is affected by language structure, cognitive and emotional biases, and the properties of the communication medium. Despite the increasing importance of social media, much remains unknown about causal statements made online. To study real-world causal attribution, we extract a large-scale corpus of causal statements made on the Twitter social network platform as well as a comparable random control corpus. We compare causal and control statements using statistical language and sen…
The digital spread of misinformation is one of the leading threats to democracy, public health, and the global economy. Popular strategies for mitigating misinformation include crowdsourcing, machine learning, and media literacy programs that require social media users to classify news in binary terms as either true or false. However, research on peer influence suggests that framing decisions in binary terms can amplify judgment errors and limit social learning, whereas framing decisions in probabilistic terms can reliably improve judgments. In this preregistered experiment, we compare online …
Pathogenic social media accounts such as terrorist supporters exploit communities of supporters for conducting attacks on social media. Early detection of PSM accounts is crucial as they are likely to be key users in making a harmful message "viral". This paper overviews my recent doctoral work on utilizing causal inference to identify PSM accounts within a short time frame around their activity. The proposed scheme (1) assigns time-decay causality scores to users, (2) applies a community detection-based algorithm to group of users sharing similar causality scores and finally (3) deploys a cla…
Trust assessment plays a key role in many online applications, such as online money lending, product reviewing and active friending. Trust models usually employ a group of parameters to represent the trust relation between a trustor-trustee pair. These parameters are originated from the trustor's bias and opinion on the trustee. Naturally, these parameters can be regarded as a vector. To address this problem, we propose a framework to accurately convert the single values to the parameters needed by 3VSL. The framework firstly employs a probabilistic graph model (PGM) to derive the trustor's op…
Boston University（波士顿大学）；MIT Lincoln Laboratory（麻省理工学院林肯实验室）
We present a novel distributed probabilistic bisection algorithm using social learning with application to target localization. Each agent in the network first constructs a query about the target based on its local information and obtains a noisy response. Agents then perform a Bayesian update of their beliefs followed by an averaging of the log beliefs over local neighborhoods. This two stage algorithm consisting of repeated querying and averaging runs until convergence. We derive bounds on the rate of convergence of the beliefs at the correct target location. Numerical simulations show that …
Dalle Molle Institute for Artificial Intelligence (IDSIA USI-SUPSI)（达勒莫勒人工智能研究所（IDSIA USI-SUPSI））；École Polytechnique Fédérale de Lausanne (EPFL)（洛桑联邦理工学院（EPFL））
University of Southern California（南加州大学）；Viterbi School of Engineering（维特比工程学院）
Recent years have witnessed the rise of misinformation campaigns that spread specific narratives on social media to manipulate public opinions on different areas, such as politics and healthcare. Consequently, an effective and efficient automatic methodology to estimate the influence of the misinformation on user beliefs and activities is needed. However, existing works on misinformation impact estimation either rely on small-scale psychological experiments or can only discover the correlation between user behaviour and misinformation. To address these issues, in this paper, we build up a caus…
In this paper, we propose a probabilistic generative model, called unified model, which naturally unifies the ideas of social influence, collaborative filtering and content-based methods for item recommendation. To address the issue of hidden social influence, we devise new algorithms to learn the model parameters of our proposal based on expectation maximization (EM). In addition to a single-machine version of our EM algorithm, we further devise a parallelized implementation on the Map-Reduce framework to process two large-scale datasets we collect. Moreover, we show that the social influence…
Causal Disentanglement for Regulating Social Influence Bias in Social Recommendation
School of Electrical and Data Engineering, University of Technology Sydney（悉尼科技大学电气与数据工程学院）；School of Artificial Intelligence, Chongqing University of Arts and Sciences（重庆文理学院人工智能学院）
Stanford University（斯坦福大学）；The Ohio State University（俄亥俄州立大学）
We propose a framework for inferring the latent attitudes or preferences of users by performing probabilistic first-order logical reasoning over the social network graph. Our method answers questions about Twitter users like {\em Does this user like sushi?} or {\em Is this user a New York Knicks fan?} by building a probabilistic model that reasons over user attributes (the user's location or gender) and the social network (the user's friends and spouse), via inferences like homophily (I am more likely to like sushi if spouse or friends like sushi, I am more likely to like the Knicks if I live …
Recent years have witnessed a surge of manipulation of public opinion and political events by malicious social media actors. These users are referred to as "Pathogenic Social Media (PSM)" accounts. PSMs are key users in spreading misinformation in social media to viral proportions. These accounts can be either controlled by real users or automated bots. Identification of PSMs is thus of utmost importance for social media authorities. The burden usually falls to automatic approaches that can identify these accounts and protect social media reputation. However, lack of sufficient labeled example…
Focusing on a specific crowd dynamics situation, including real life experiments and measurements, our paper targets a twofold aim: (1) we present a Bayesian probabilistic method to estimate the value and the uncertainty (in the form of a probability density function) of parameters in crowd dynamic models from the experimental data; and (2) we introduce a fitness measure for the models to classify a couple of model structures (forces) according to their fitness to the experimental data, preparing the stage for a more general model-selection and validation strategy inspired by probabilistic dat…
In online communities, where billions of people strive to propagate their messages, understanding how wording affects success is of primary importance. In this work, we are interested in one particularly salient aspect of wording: brevity. What is the causal effect of brevity on message success? What are the linguistic traits of brevity? When is brevity beneficial, and when is it not? Whereas most prior work has studied the effect of wording on style and success in observational setups, we conduct a controlled experiment, in which crowd workers shorten social media posts to prescribed target l…
Diffusion processes are governed by external triggers and internal dynamics in complex systems. Timely and cost-effective control of infectious disease spread critically relies on uncovering the underlying diffusion mechanisms, which is challenging due to invisible causality between events and their time-evolving intensity. We infer causal relationships between infections and quantify the reflexivity of a meta-population, the level of feedback on event occurrences by its internal dynamics (likelihood of a regional outbreak triggered by previous cases). These are enabled by our new proposed mod…
Massachusetts Institute of Technology（麻省理工学院）；Tsinghua University（清华大学）；Carnegie Mellon University（卡内基梅隆大学）
We study the extent to which we can infer users' geographical locations from social media. Location inference from social media can benefit many applications, such as disaster management, targeted advertising, and news content tailoring. The challenges, however, lie in the limited amount of labeled data and the large scale of social networks. In this paper, we formalize the problem of inferring location from social media into a semi-supervised factor graph model (SSFGM). The model provides a probabilistic framework in which various sources of information (e.g., content and social network) can …
We introduce a novel method for analyzing person-to-person content influence on Twitter. Using an Ego-Alter framework and Granger Causality, we examine President Donald Trump (the Ego) and the people he retweets (Alters) as a case study. We find that each Alter has a different scope of influence across multiple topics, different magnitude of influence on a given topic, and the magnitude of a single Alter's influence can vary across topics. This work is novel in its focus on person-to-person influence and content-based influence. Its impact is two-fold: (1) identifying "canaries in the coal min…
A probabilistic approach to the epidemic evolution on realistic social-contact networks allows for characteristic differences among subjects, including the individual number and structure of social contacts, and the heterogeneity of the infection and recovery rates according to age or medical preconditions. Within our probabilistic Susceptible-Infectious-Removed (SIR) model on social-contact networks, we evaluate the `infection load' or `activation margin' of various control scenarios; by confinement, by vaccination, and by their combination. We compare the epidemic burden for subpopulations w…
Aalto University（阿尔托大学）；Microsoft Research（微软研究院）；University of Helsinki（赫尔辛基大学）
The Papageno effect concerns how media can play a positive role in preventing and mitigating suicidal ideation and behaviors. With the increasing ubiquity and widespread use of social media, individuals often express and share lived experiences and struggles with mental health. However, there is a gap in our understanding about the existence and effectiveness of the Papageno effect in social media, which we study in this paper. In particular, we adopt a causal-inference framework to examine the impact of exposure to mental health coping stories on individuals on Twitter. We obtain a Twitter da…
Soongsil University（崇实大学）；Singapore Management University（新加坡管理大学）；Qatar Computing Research Institute（卡塔尔计算研究所）
To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, the research community does not own a sufficient understanding of what kinds of editing strategies effectively promote audience engagement. In this study, we aim to fill the gap by analyzing media outlets' current practices using a data-driven approach. We first build a parallel corpus of original news articles and their corresponding tweets that eigh…
A topic propagating in a social network reaches its tipping point if the number of users discussing it in the network exceeds a critical threshold such that a wide cascade on the topic is likely to occur. In this paper, we consider the task of selecting initial seed users of a topic with minimum size so that with a guaranteed probability the number of users discussing the topic would reach a given threshold. We formulate the task as an optimization problem called seed minimization with probabilistic coverage guarantee (SM-PCG). This problem departs from the previous studies on social influence…
