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arXiv 1807.04098cs.LGcs.CYcs.IRcs.NEstat.ML
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A Recurrent Neural Network Survival Model: Predicting Web User Return Time

Imperial College London(帝国理工学院);Vodafone Research(沃达丰研究院);ISR, IST, Universidade de Lisboa(里斯本大学高等技术学院系统与机器人研究所)

Georg L. Grob, Ângelo Cardoso, C. H. Bryan Liu, Duncan A. Little, Benjamin Paul Chamberlain

英文摘要:

The size of a website's active user base directly affects its value. Thus, it is important to monitor and influence a user's likelihood to return to a site. Essential to this is predicting when a user will return. Current state of the art approaches to solve this problem come in two flavors: (1) Recurrent Neural Network (RNN) based solutions and (2) survival analysis methods. We observe that both techniques are severely limited when applied to this problem. Survival models can only incorporate aggregate representations of users instead of automatically learning a representation directly from a raw time series of user actions. RNNs can automatically learn features, but can not be directly trained with examples of non-returning users who have no target value for their return time. We develop a novel RNN survival model that removes the limitations of the state of the art methods. We demonstrate that this model can successfully be applied to return time prediction on a large e-commerce dataset with a superior ability to discriminate between returning and non-returning users than either method applied in isolation.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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