arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1806.11264cs.NI
收藏

移动赞助内容和服务市场的策略演化层次博弈

A Hierarchical Game with Strategy Evolution for Mobile Sponsored Content and Service Markets

Wenbo Wang, Zehui Xiong, Dusit Niyato, Ping Wang, Zhu Han

摘要:

在赞助内容和服务市场中,内容和服务提供商能够通过直接向移动网络运营商付费来补贴其目标移动用户,以降低网络运营商向移动用户收取的数据/服务接入的价格。赞助机制导致移动数据和服务需求的激增,这反过来补偿了赞助成本并使内容/服务提供商受益。本文研究了移动用户、内容/服务提供商和网络运营商这三方在市场中的相互作用,将其作为一个具有多个Stackelberg的两级博弈(即,领导者)的球员。本研究的特点是考虑了消费者分组所带来的全球网络效应。由于移动用户可能具有有限理性,我们将他们之间的服务选择过程建模为一个进化种群跟随者子博弈。同时,我们将内容/服务提供商和网络运营商之间的定价-赞助过程建模为非合作均衡搜索问题。通过研究所提出的游戏的结构,我们揭示了一些重要的属性关于平衡的存在,并提出了一个分布式的,基于投影的算法迭代均衡搜索。仿真结果验证了该算法的收敛性,并展示了如何赞助有助于提高供应商的利润和用户的体验。

英文摘要:

In sponsored content and service markets, the content and service providers are able to subsidize their target mobile users through directly paying the mobile network operator, to lower the price of the data/service access charged by the network operator to the mobile users. The sponsoring mechanism leads to a surge in mobile data and service demand, which in return compensates for the sponsoring cost and benefits the content/service providers. In this paper, we study the interactions among the three parties in the market, namely, the mobile users, the content/service providers and the network operator, as a two-level game with multiple Stackelberg (i.e., leader) players. Our study is featured by the consideration of global network effects owning to consumers' grouping. Since the mobile users may have bounded rationality, we model the service-selection process among them as an evolutionary-population follower sub-game. Meanwhile, we model the pricing-then-sponsoring process between the content/service providers and the network operator as a non-cooperative equilibrium searching problem. By investigating the structure of the proposed game, we reveal a few important properties regarding the equilibrium existence, and propose a distributed, projection-based algorithm for iterative equilibrium searching. Simulation results validate the convergence of the proposed algorithm, and demonstrate how sponsoring helps improve both the providers' profits and the users' experience.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑