Influence maximization is the task of finding k seed nodes in a social network such that the expected number of activated nodes in the network (under certain influence propagation model), referred to as the influence spread, is maximized. Lattice influence maximization (LIM) generalizes influence maximization such that, instead of selecting k seed nodes, one selects a vector x = (x_1, ..., x_d) from a discrete space X called a lattice, where x_j corresponds to the j-th marketing strategy and x represents a marketing strategy mix. Each strategy mix x has probability h_u(x) to activate a node u as a seed.LIM is the task of finding a strategy mix under the constraint x_1+...+x_d <= k such that its influence spread is maximized. We adapt the reverse influence sampling (RIS) approach and design scalable algorithms for LIM. We first design the IMM-PRR algorithm based on partial reverse-reachable sets as a general solution for LIM, and improve IMM-PRR for a large family of models where each strategy independently activates seed nodes. We then propose an alternative algorithm IMM-VSN based on virtual strategy nodes, for the family of models with independent strategy activations. We prove that both IMM-PRR and IMM-VSN guarantees 1-e-εapproximation for small ε> 0. Empirically, through extensive tests we demonstrate that IMM-VSN runs faster than IMM-PRR and much faster than other baseline algorithms while providing the same level of influence spread. We conclude that IMM-VSN is the best one for models with independent strategy activations, while IMM-PRR works for general modes without this assumption. Finally, we extend LIM to the partitioned budget case where strategies are partitioned into groups, each of which has a separate budget, and show that a minor variation of our algorithms would achieve 1/2 -εapproximation ratio with the same time complexity.
This paper explains a subtle issue in the martingale analysis of the IMM algorithm, a state-of-the-art influence maximization algorithm. Two workarounds are proposed to fix the issue, both requiring minor changes on the algorithm and incurring a slight penalty on the running time of the algorithm.
This paper studies the multi-cascade influence maximization problem, which explores strategies for launching one information cascade in a social network with multiple existing cascades. With natural extensions to the classic models, we first propose the independent multi-cascade model where the diffusion process is governed by the so-called activation function. We show that the proposed model is sufficiently flexible as it generalizes most of the existing cascade-based models. We then study the multi-cascade influence maximization problem under the designed model and provide approximation hard…
In a social network, influence maximization is the problem of identifying a set of users that own the maximum {\it influence ability} across the network. In this paper, a novel credit distribution (CD) based model, termed as the multi-action CD (mCD) model, is introduced to quantify the influence ability of each user, which works with practical datasets where one type of action could be recorded for multiple times. Based on this model, influence maximization is formulated as a submodular maximization problem under a general knapsack constraint, which is NP-hard. An efficient streaming algorith…
Viral marketing is different from other marketing strategies since it leverages the influence power in intimate relationship, e.g., close friends, family members, couples. Due to the development and popularity of social networking services, such as Facebook, Twitter, and Pinterest, the new notion of "social media marketing" has appeared in recent years and presents new opportunities for enabling large-scale and prevalent viral marketing online. To boost the growth of their sales, business is embracing social media in a big way. According to USA Today, the sales of software to run corporate soc…
Betweenness centrality is a fundamental centrality measure in social network analysis. Given a large-scale network, how can we find the most central nodes? This question is of key importance to numerous important applications that rely on betweenness centrality, including community detection and understanding graph vulnerability. Despite the large amount of work on designing scalable approximation algorithms for betweenness centrality, estimating it on large-scale networks remains a computational challenge. In this paper, we study the Betweenness Centrality Maximization problem: given a graph …
Propagation of contagion through networks is a fundamental process. It is used to model the spread of information, influence, or a viral infection. Diffusion patterns can be specified by a probabilistic model, such as Independent Cascade (IC), or captured by a set of representative traces. Basic computational problems in the study of diffusion are influence queries (determining the potency of a specified seed set of nodes) and Influence Maximization (identifying the most influential seed set of a given size). Answering each influence query involves many edge traversals, and does not scale when…
In this paper, we study the adversarial attacks on influence maximization under dynamic influence propagation models in social networks. In particular, given a known seed set S, the problem is to minimize the influence spread from S by deleting a limited number of nodes and edges. This problem reflects many application scenarios, such as blocking virus (e.g. COVID-19) propagation in social networks by quarantine and vaccination, blocking rumor spread by freezing fake accounts, or attacking competitor's influence by incentivizing some users to ignore the information from the competitor. In this…
We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm if the influence function is submodular. Otherwise, in the worst case, the problem is NP-hard to approximate to within a factor of $N^{1-\varepsilon}$. This paper studies whether this worst-case hardness result can be circumvented by making assumptions about either the underlying network topology or the cascade model. All of our assumptions are motivated by …
Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring. Existing IM solutions fail to consider the highly dynamic nature of social influence, which results in either poor seed qualities or long processing time when the network evolves. To address this problem, we define a novel IM query named Stream Influence Maximization (SIM) on social streams. Technically, SIM adopts the sliding window model and maintains a set …
Embedding diversity into knowledge discovery tasks is of crucial importance to enhance the meaningfulness of the mined patterns with high-impact aspects related to novelty, serendipity, and ethics. Surprisingly, in the classic problem of influence maximization in social networks, relatively little study has been devoted to diversity and its integration into the objective function of an influence maximization method. In this work, we propose the integration of a side-information-based notion of seed diversity into the objective function of a targeted influence maximization problem. Starting fro…
Influence maximization (IM) is the problem of finding a seed vertex set that maximizes the expected number of vertices influenced under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms are frequently used for IM. In this work, we describe a fast, error-adaptive approach that leverages Count-Distinct sketches and hash-based fused sampling. To estimate the number of influenced vertices throughout a diffusion, we use per-vertex Flajolet-Martin sketches where each sketch corresponds to a sampled subgraph. To efficiently simulate the diffusion…
In this work, we consider the problem of influence maximization on a hypergraph. We first extend the Independent Cascade (IC) model to hypergraphs, and prove that the traditional influence maximization problem remains submodular. We then present a variant of the influence maximization problem (HEMI) where one seeks to maximize the number of hyperedges, a majority of whose nodes are influenced. We prove that HEMI is non-submodular under the diffusion model proposed.
Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and drawbacks: (1)Greedy algorithms, selecting seed nodes one by one, give a guaranteed accuracy relying on the accurate approximation of influence spread with high computational cost; (2)Heuristic algorithms, estimating influence spread using efficient heuristics, have low computational cost but unstable accuracy. We first point out that greedy algorithms are essen…
Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we propose two evidential influence maximization models for Twitter social network. The proposed approach uses the theory of belief functions to estimate users influence. Furthermore, the proposed influence estimation measure fuses many influence aspects in Twitter, like the importance of the user in the network structure and the popularity of user's tweets (messages…
We initiate a systematic study on $\mathit{dynamic}$ $\mathit{influence}$ $\mathit{maximization}$ (DIM). In the DIM problem, one maintains a seed set $S$ of at most $k$ nodes in a dynamically involving social network, with the goal of maximizing the expected influence spread while minimizing the amortized updating cost. We consider two evolution models. In the $\mathit{incremental}$ model, the social network gets enlarged over time and one only introduces new users and establishes new social links, we design an algorithm that achieves $(1-1/e-ε)$-approximation to the optimal solution and has $…
Influence maximization in complex networks, i.e., maximizing the size of influenced nodes via selecting K seed nodes for a given spreading process, has attracted great attention in recent years. However, the influence maximization problem in hypergraphs, in which the hyperedges are leveraged to represent the interactions among more than two nodes, is still an open question. In this paper, we propose an adaptive degree-based heuristic algorithm, i.e., Heuristic Degree Discount (HDD), which iteratively selects nodes with low influence overlap as seeds, to solve the influence maximization problem…
Microsoft Research（微软研究院）；Tsinghua University（清华大学）；The Hong Kong University of Science and Technology（香港科技大学）
In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the influence spread. We propose the problem of robust influence maximization, which maximizes the worst-case ratio between the influence spread of the chosen seed set and the optimal seed set, given the uncertainty of the parameter input. We design an algorithm that solves this problem with a solution-dependent bound. We further study uniform sampling and adaptive samp…
Influence maximization is a prototypical problem enabling applications in various domains, and it has been extensively studied in the past decade. The classic influence maximization problem explores the strategies for deploying seed users before the start of the diffusion process such that the total influence can be maximized. In its adaptive version, seed nodes are allowed to be launched in an adaptive manner after observing certain diffusion results. In this paper, we provide a systematic study on the adaptive influence maximization problem, focusing on the algorithmic analysis of the scenar…
Given the popularity of the viral marketing campaign in online social networks, finding an effective method to identify a set of most influential nodes so to compete well with other viral marketing competitors is of upmost importance. We propose a "General Competitive Independent Cascade (GCIC)" model to describe the general influence propagation of two competing sources in the same network. We formulate the "Competitive Influence Maximization (CIM)" problem as follows: Under a prespecified influence propagation model and that the competitor's seed set is known, how to find a seed set of $k$ n…
We propose a generalized framework for influence maximization in large-scale, time evolving networks. Many real-life influence graphs such as social networks, telephone networks, and IP traffic data exhibit dynamic characteristics, e.g., the underlying structure and communication patterns evolve with time. Correspondingly, we develop a dynamic framework for the influence maximization problem, where we perform effective local updates to quickly adjust the top-k influencers, as the structure and communication patterns in the network change. We design a novel N-Family approach (N=1, 2, 3, ...) ba…
While influence maximization in social networks has been studied extensively in computer science community for the last decade the focus has been on the progressive influence models, such as independent cascade (IC) and Linear threshold (LT) models, which cannot capture the reversibility of choices. In this paper, we present the Heat Conduction (HC) model which is a non-progressive influence model with real-world interpretations. We show that HC unifies, generalizes, and extends the existing nonprogressive models, such as the Voter model [1] and non-progressive LT [2]. We then prove that selec…
In a recent SIGMOD paper titled "Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study", Arora et al. [1] undertake a performance benchmarking study of several well-known algorithms for influence maximization. In the process, they contradict several published results, and claim to have unearthed and debunked several "myths" that existed around the research of influence maximization. It is the goal of this article to examine their claims objectively and critically, and refute the erroneous ones. Our investigation discovers that first, the overall experimental methodology…
The problem of influence maximization is to select the most influential individuals in a social network. With the popularity of social network sites, and the development of viral marketing, the importance of the problem has been increased. The influence maximization problem is NP-hard, and therefore, there will not exist a polynomial-time algorithm to solve the problem unless P=NP. Many heuristics are proposed to find a nearly good solution in a shorter time. In this paper, we propose two heuristic algorithms to find good solutions. The heuristics are based on two ideas: (1) vertices of high d…
In this paper, we study the Budgeted Influence Maximization with Delay Problem, for which the number of literature are limited. We propose an approximate marginal spread computation\mbox{-}based approach for solving this problem. The proposed methodology has been implemented with three benchmark social network datasets and the obtained results are compared with the existing methods from the literature. Experimental results show that the proposed approach is able to select seed nodes which leads to more number of influential nodes with reasonable computational time.
The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users can be selected after observing certain diffusion results. On the other hand, social computing tasks are often time-critical, and therefore only the influence resulted in the early period is worthwhile, which can be naturally modeled by enforcing a time constraint. In this paper, we present an analysis of the time-constrained adaptive influence maximization…
Influence maximization is the problem of selecting top $k$ seed nodes in a social network to maximize their influence coverage under certain influence diffusion models. In this paper, we propose a novel algorithm IRIE that integrates a new message passing based influence ranking (IR), and influence estimation (IE) methods for influence maximization in both the independent cascade (IC) model and its extension IC-N that incorporates negative opinion propagations. Through extensive experiments, we demonstrate that IRIE matches the influence coverage of other algorithms while scales much better th…
In the adaptive influence maximization problem, we are given a social network and a budget $k$, and we iteratively select $k$ nodes, called seeds, in order to maximize the expected number of nodes that are reached by an influence cascade that they generate according to a stochastic model for influence diffusion. Differently from the non-adaptive influence maximization problem, where all the seeds must be selected beforehand, here nodes are selected sequentially one by one, and the decision on the $i$th seed is based on the observed cascade produced by the first $i-1$ seeds. We focus on the myo…
Online Social Networks (OSNs) attract billions of users to share information and communicate where viral marketing has emerged as a new way to promote the sales of products. An OSN provider is often hired by an advertiser to conduct viral marketing campaigns. The OSN provider generates revenue from the commission paid by the advertiser which is determined by the spread of its product information. Meanwhile, to propagate influence, the activities performed by users such as viewing video ads normally induce diffusion cost to the OSN provider. In this paper, we aim to find a seed set to optimize …
Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is required that influence maximization algorithms should have both guaranteed accuracy and high scalability. However, existing algorithms suffer a scalability-accuracy dilemma: conventional greedy algorithms guarantee the accuracy with expensive computation, while the scalable heuristic algorithms suffer from unstable accuracy. In this paper, we focus on solving…
Microsoft Research（微软研究院）；Tsinghua University（清华大学）
Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have been recently proposed to address the issue that influence between a pair of users are often topic-dependent and information, ideas, innovations etc. being propagated in networks (referred collectively as items in this paper) are typically mixtures of topics. In this paper, we focus on the topic-aware influence maximization task. In particular, we study prepro…
Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are selected. In this paper, we incorporate audience diversity and seed diversity into the IM task. From the model perspective, in order to characterize both influence spread and diversity in our objective function, we adopt three commonly used utilities in economics (i.e., Perfect Substitutes, Perfect Complements and Cobb-Douglas). We validate our choices of these…
In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic influencer. We find that on undirected heterogeneous networks, for short time horizons, influence is maximized when targeting low-degree nodes, while for long time horizons influence maximization is achieved when controlling hub nodes. Furthermore, we show that for short and intermediate time scales influence maximization can exploit knowledge o…
Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore the dynamic user perception of promoted items in the process. In this paper, by exploiting the knowledge graph (KG) to capture dynamic user perception, we formulate the problem of Influence Maximization with Dynamic Personal Perception (IMDPP) that considers user preferences and social influence reflecting the impact of relevant item adoptions. We prove the ha…
Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international development (to name a few examples). A critical but understudied question is whether the benefits of such interventions are fairly distributed across different groups in the population; e.g., avoiding discrimination with respect to sensitive attributes such as race or gender. Drawing on legal and game-theoretic concepts, we introduce formal definitions of fa…
In this paper, we study the adaptivity gap of the influence maximization problem under independent cascade model when full-adoption feedback is available. Our main results are to derive upper bounds on several families of well-studied influence graphs, including in-arborescences, out-arborescences and bipartite graphs. Especially, we prove that the adaptivity gap for the in-arborescence is between $[\frac{e}{e-1}, \frac{2e}{e - 1}]$ and for the out-arborescence, the gap is between $[\frac{e}{e-1}, 2]$. These are the first constant upper bounds in the full-adoption feedback model. We provide se…
University of Virginia（弗吉尼亚大学）；Shanghai Jiao Tong University（上海交通大学）；Microsoft Research（微软研究院）
We study the problem of online influence maximization in social networks. In this problem, a learner aims to identify the set of "best influencers" in a network by interacting with it, i.e., repeatedly selecting seed nodes and observing activation feedback in the network. We capitalize on an important property of the influence maximization problem named network assortativity, which is ignored by most existing works in online influence maximization. To realize network assortativity, we factorize the activation probability on the edges into latent factors on the corresponding nodes, including in…
LARODEC, University of Tunis（突尼斯大学LARODEC实验室）；DRUID, IRISA, University of Rennes 1（雷恩第一大学IRISA研究所DRUID团队）
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social networks for example. In this paper, we propose an influence measure that combines many influence indicators. Besides, we consider the reliability of each influence indicator and we present a distance-based process that allows to estimate the reliability of each indicator. The proposed measure is defined under the framework of the theory of belief functions.…
École Polytechnique, Institute Polytechnique de Paris（巴黎理工学院综合理工学校）；Paris-Saclay University（巴黎-萨克雷大学）；CentraleSupélec（中央理工-高等电力学院）；Inria（法国国家信息与自动化研究所）；Athens University of Economics and Business（雅典经济与商业大学）
We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in influence maximization. Motivated by the recent criticism on the effectiveness of diffusion models as well as the galloping advancements in influence learning, we propose IMINFECTOR (Influence Maximization with INFluencer vECTORs), a unified approach that uses representations learned from diffusion cascades to perform model-independent influence maximization…
The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the network. However, this still remains largely unexplored to date. To this end, given a network and its temporal dynamics, we first describe how continuous time Markov chains allow us to analytically compute the average total number of nodes reached by a diffusion process starting in a set of source nodes. We then show that selecting the set of most influential so…
Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed number of users, we undertake the first study of IM in more realistic evolving networks with temporally growing topology. The task of evolving IM ({\bfseries EIM}), however, is far more challenging over static cases in the sense that seed selection should consider its impact on future users and the probabilities that users influence one another also evolve ov…
Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new products or activities advertisements. While it is a classic and well-studied problem in computer science, unfortunately, all those proposed techniques are compromising among time efficiency, memory consumption, and result quality. In this paper, we conduct comprehensive experimental studies on the state-of-the-art IMP approximate approaches to reveal the underlyi…
We study influence maximization on temporal networks. This is a special setting where the influence function is not submodular, and there is no optimality guarantee for solutions achieved via greedy optimization. We perform an exhaustive analysis on both real and synthetic networks. We show that the influence function of randomly sampled sets of seeds often violates the necessary conditions for submodularity. However, when sets of seeds are selected according to the greedy optimization strategy, the influence function behaves effectively as a submodular function. Specifically, violations of th…
In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread, i.e., the expected number of users influenced through a stochastic diffusion process triggered by the seeds. In this paper, we present VAIM, a visual analytics system that supports users in analyzing the information diffusion process determined by different IM algorithms. By using VAIM one can: (i) simulate the information spread for a given seed set on a large …
Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to design fast and accurate algorithms to find solutions in large-scale OSNs. Prior Monte-Carlo-simulation-based methods are slow and not scalable, while other heuristic algorithms do not have any theoretical guarantee and they have been shown to produce poor solutions for quite some cases. In this paper, we propose hop-based algorithms that can easily scale to mil…
This thesis proposal makes the following technical contributions: (i) we provide a definition of the Dynamic Influence Maximization Under Uncertainty (or DIME) problem, which models the problem faced by homeless shelters accurately; (ii) we propose a novel Partially Observable Markov Decision Process (POMDP) model for solving the DIME problem; (iii) we design two scalable POMDP algorithms (PSINET and HEALER) for solving the DIME problem, since conventional POMDP solvers fail to scale up to sizes of interest; and (iv) we test our algorithms effectiveness in the real world by conducting a pilot …
University of Pennsylvania（宾夕法尼亚大学）；University of Wisconsin（威斯康星大学）
We consider the problem of influence maximization in fixed networks for contagion models in an adversarial setting. The goal is to select an optimal set of nodes to seed the influence process, such that the number of influenced nodes at the conclusion of the campaign is as large as possible. We formulate the problem as a repeated game between a player and adversary, where the adversary specifies the edges along which the contagion may spread, and the player chooses sets of nodes to influence in an online fashion. We establish upper and lower bounds on the minimax pseudo-regret in both undirect…
In this paper, we study the Cost-aware Target Viral Marketing (CTVM) problem, a generalization of Influence Maximization (IM). CTVM asks for the most cost-effective users to influence the most relevant users. In contrast to the vast literature, we attempt to offer exact solutions. As the problem is NP-hard, thus, exact solutions are intractable, we propose TipTop, a $(1-ε)$-optimal solution for arbitrary $ε>0$ that scales to very large networks such as Twitter. At the heart of TipTop lies an innovative technique that reduces the number of samples as much as possible. This allows us to exactly …
Given a social network with diffusion probabilities as edge weights and an integer k, which k nodes should be chosen for initial injection of information to maximize influence in the network? This problem is known as Target Set Selection in a social network (TSS Problem) and more popularly, Social Influence Maximization Problem (SIM Problem). This is an active area of research in computational social network analysis domain since one and half decades or so. Due to its practical importance in various domains, such as viral marketing, target advertisement, personalized recommendation, the proble…
Institute of Computing Technology, Chinese Academy of Sciences（中国科学院计算技术研究所）；University of Chinese Academy of Sciences（中国科学院大学）；Microsoft Research Asia（微软亚洲研究院）
Influence maximization is the task of selecting a small number of seed nodes in a social network to maximize the influence spread from these seeds. It has been widely investigated in the past two decades. In the canonical setting, the social network and its diffusion parameters are given as input. In this paper, we consider the more realistic sampling setting where the network is unknown and we only have a set of passively observed cascades that record the sets of activated nodes at each diffusion step. We study the task of influence maximization from these cascade samples (IMS) and present co…
Influence diffusion and influence maximization in large-scale online social networks (OSNs) have been extensively studied, because of their impacts on enabling effective online viral marketing. Existing studies focus on social networks with only friendship relations, whereas the foe or enemy relations that commonly exist in many OSNs, e.g., Epinions and Slashdot, are completely ignored. In this paper, we make the first attempt to investigate the influence diffusion and influence maximization in OSNs with both friend and foe relations, which are modeled using positive and negative edges on sign…
