Modern society depends on the flow of information over online social networks, and users of popular platforms generate significant behavioral data about themselves and their social ties. However, it remains unclear what fundamental limits exist when using these data to predict the activities and interests of individuals, and to what accuracy such predictions can be made using an individual's social ties. Here we show that 95% of the potential predictive accuracy for an individual is achievable using their social ties only, without requiring that individual's data. We use information theoretic tools to estimate the predictive information within the writings of Twitter users, providing an upper bound on the available predictive information that holds for any predictive or machine learning methods. As few as 8-9 of an individual's contacts are sufficient to obtain predictability comparable to that of the individual alone. Distinct temporal and social effects are visible by measuring information flow along social ties, allowing us to better study the dynamics of online activity. Our results have distinct privacy implications: information is so strongly embedded in a social network that in principle one can profile an individual from their available social ties even when the individual forgoes the platform completely.
Online social networks (OSN) like Twitter or Facebook are popular and powerful since they allow reaching millions of users online. They are also a popular target for socialbot attacks. Without a deep understanding of the impact of such attacks, the potential of online social networks as an instrument for facilitating discourse or democratic processes is in jeopardy. In this extended abstract we present insights from a live lab experiment in which social bots aimed at manipulating the social graph of an online social network, in our case Twitter. We explored the link creation behavior between t…
In this study, we consider users' online communication rhythms (online social rhythms) as coupled oscillators in a complex social network. Users' rhythms may be entrained onto those of their friends, and macro-scale pattern of such rhythms can emerge. We investigated the entrainment in online social rhythms and long-range correlations of the rhythms using an avatar communication dataset. We indicated entrainment in online social rhythms to emerge if the strength of a new connection reaches a threshold. This entrainment spread via densely-connected clusters. Consequently, long-range correlation…
Online social networks such as Twitter and Facebook have gained tremendous popularity for information exchange. The availability of unprecedented amounts of digital data has accelerated research on information diffusion in online social networks. However, the mechanism of information spreading in online social networks remains elusive due to the complexity of social interactions and rapid change of online social networks. Much of prior work on information diffusion over online social networks has based on empirical and statistical approaches. The majority of dynamical models arising from infor…
Understanding of evolutionary mechanism of online social networks is greatly significant for the development of network science. However, present researches on evolutionary mechanism of online social networks are neither deep nor clear enough. In this study, we empirically showed the essential evolution characteristics of Renren online social network. From the perspective of Pareto wealth distribution and bidirectional preferential attachment, the origin of online social network evolution is analyzed and the evolution mechanism of online social networks is explained. Then a novel model is prop…
An increasing fraction of today social interactions occur using online social media as communication channels. Recent worldwide events, such as social movements in Spain or revolts in the Middle East, highlight their capacity to boost people coordination. Online networks display in general a rich internal structure where users can choose among different types and intensity of interactions. Despite of this, there are still open questions regarding the social value of online interactions. For example, the existence of users with millions of online friends sheds doubts on the relevance of these r…
The present study uses the Kohonen self organizing map (SOM) to represent the popularity patterns of Myspace music artists from their attributes on the platform and their position in the social network. The method is applied to cluster the profiles (the nodes of the social network) and the best friendship links (the edges). It shows that the SOM is an efficient tool to interpret the complex links between the audience and the influence of the musicians. It finally provides a robust classifier of the online social network behaviors.
Studies show that a person is willing to join a social group activity if the activity is interesting, and if some close friends also join the activity as companions. The literature has demonstrated that the interests of a person and the social tightness among friends can be effectively derived and mined from social networking websites. However, even with the above two kinds of information widely available, social group activities still need to be coordinated manually, and the process is tedious and time-consuming for users, especially for a large social group activity, due to complications of …
In the past, online social networks (OSN) like Facebook and Twitter became powerful instruments for communication and networking. Unfortunately, they have also become a welcome target for socialbot attacks. Therefore, a deep understanding of the nature of such attacks is important to protect the Eco-System of OSNs. In this extended abstract we propose a categorization scheme of social bot attacks that aims at providing an overview of the state of the art of techniques in this emerging field. Finally, we demonstrate the usefulness of our categorization scheme by characterizing recent socialbot …
Hashkat (http://hashkat.org) is a free, open source, agent based simulation software package designed to simulate large-scale online social networks (e.g. Twitter, Facebook, LinkedIn, etc). It allows for dynamic agent generation, edge creation, and information propagation. The purpose of hashkat is to study the growth of online social networks and how information flows within them. Like real life online social networks, hashkat incorporates user relationships, information diffusion, and trending topics. Hashkat was implemented in C++, and was designed with extensibility in mind. The software i…
We study the locally-defined social capital metric of Palasek (2013) for determining individuals' prestige within an online social network. From it we derive an equivalent global measure by considering random walks over the network itself. This result inspires a novel expression quantifying the strategic desirability of a potential social connection. We show in silico that ideal social neighbors tend to satisfy a "big fish in a small pond" criterion and that the distribution of neighbor-desirability throughout a network is governed by anti-homophily.
Anomalies in online social networks can signify irregular, and often illegal behaviour. Anomalies in online social networks can signify irregular, and often illegal behaviour. Detection of such anomalies has been used to identify malicious individuals, including spammers, sexual predators, and online fraudsters. In this paper we survey existing computational techniques for detecting anomalies in online social networks. We characterise anomalies as being either static or dynamic, and as being labelled or unlabelled, and survey methods for detecting these different types of anomalies. We suggest…
This report contains results of an experimental study of the distribution of misinformation in online social networks (OSNs). We consider the classification of the topologies of OSNs and analyze the parameters identified in order to relate the topology of a real network with one of the classes. We propose an algorithm for conducting a search for the percolation cluster in the social graph.
Homophily, ranging from demographics to sentiments, breeds connections in social networks, either offline or online. However, with the prosperous growth of music streaming service, whether homophily exists in online music listening remains unclear. In this study, two online social networks of a same group of active users are established respectively in Netease Music and Weibo. Through presented multiple similarity measures, it is evidently demonstrated that homophily does exist in music listening of both online social networks. The unexpected music similarity in Weibo also implies that knowled…
User dynamics in online social networks have a significant impact on not only the online community but also real-world activities. As examples, we can mention explosive user dynamics triggered by social polarization, echo chamber phenomena, fake news, etc. Explosive user dynamics are frequently called online flaming. The wave equation-based model for online social networks (called the oscillation model) is a theoretical model proposed to describe user dynamics in online social networks. This model can be used to understand the relationship between explosive user dynamics and the structure of s…
Computational propaganda deploys social or political bots to try to shape, steer and manipulate online public discussions and influence decisions. Collective behaviour of populations of social bots has not been yet widely studied, though understanding of collective patterns arising from interactions between bots would aid social bot detection. Here we show that there are significant differences in collective behaviour between population of bots and population of humans as detected from their Twitter activity. Using a large dataset of tweets we have collected during the UK EU referendum campaig…
Recent years have witnessed the explosion of online social networks (OSNs). They provide powerful IT-innovations for online social activities such as organizing contacts, publishing contents, and sharing interests between friends who may never meet before. As more and more people become the active users of online social networks, one may ponder questions such as: (1) Do OSNs indeed improve our sociability? (2) To what extent can we expand our offline social spectrum in OSNs? (3) Can we identify some interesting user behaviors in OSNs? Our work in this paper just aims to answer these interestin…
An increasing number of today's social interactions occurs using online social media as communication channels. Some online social networks have become extremely popular in the last decade. They differ among themselves in the character of the service they provide to online users. For instance, Facebook can be seen mainly as a platform for keeping in touch with close friends and relatives, Twitter is used to propagate and receive news, LinkedIn facilitates the maintenance of professional contacts, Flickr gathers amateurs and professionals of photography, etc. Albeit different, all these online …
The structure of a social network contains information useful for predicting its evolution. Nodes that are "close" in some sense are more likely to become linked in the future than more distant nodes. We show that structural information can also help predict node activity. We use proximity to capture the degree to which two nodes are "close" to each other in the network. In addition to standard proximity metrics used in the link prediction task, such as neighborhood overlap, we introduce new metrics that model different types of interactions that can occur between network nodes. We argue that …
The timing patterns of human communication in social networks is not random. On the contrary, communication is dominated by emergent statistical laws such as non-trivial correlations and clustering. Recently, we found long-term correlations in the user's activity in social communities. Here, we extend this work to study collective behavior of the whole community. The goal is to understand the origin of clustering and long-term persistence. At the individual level, we find that the correlations in activity are a byproduct of the clustering expressed in the power-law distribution of inter-event …
In this paper, we consider how to maximize users' influence in Online Social Networks (OSNs) by exploiting social relationships only. Our first contribution is to extend to OSNs the model of Kempe et al. [1] on the propagation of information in a social network and to show that a greedy algorithm is a good approximation of the optimal algorithm that is NP-hard. However, the greedy algorithm requires global knowledge, which is hardly practical. Our second contribution is to show on simulations on the full Twitter social graph that simple and practical strategies perform close to the greedy algo…
How is online social media activity structured in the geographical space? Recent studies have shown that in spite of earlier visions about the "death of distance", physical proximity is still a major factor in social tie formation and maintenance in virtual social networks. Yet, it is unclear, what are the characteristics of the distance dependence in online social networks. In order to explore this issue the complete network of the former major Hungarian online social network is analyzed. We find that the distance dependence is weaker for the online social network ties than what was found ear…
Online social networks are the perfect test bed to better understand large-scale human behavior in interacting contexts. Although they are broadly used and studied, little is known about how their terms of service and posting rules affect the way users interact and information spreads. Acknowledging the relation between network connectivity and functionality, we compare the robustness of two different online social platforms, Twitter and Gab, with respect to dismantling strategies based on the recursive censor of users characterized by social prominence (degree) or intensity of inflammatory co…
The emergence and popularization of online social networks suddenly made available a large amount of data from social organization, interaction and human behavior. All this information opens new perspectives and challenges to the study of social systems, being of interest to many fields. Although most online social networks are recent (less than fifteen years old), a vast amount of scientific papers was already published on this topic, dealing with a broad range of analytical methods and applications. This work describes how computational researches have approached this subject and the methods…
Benford's Law states that the frequency of first digits of numbers in naturally occurring systems is not evenly distributed. Numbers beginning with a 1 occur roughly 30\% of the time, and are six times more common than numbers beginning with a 9. We show that Benford's Law applies to social and behavioral features of users in online social networks. We consider social data from five major social networks: Facebook, Twitter, Google Plus, Pinterest, and Live Journal. We show that the distribution of first significant digits of friend and follower counts for users in these systems follow Benford'…
The emergence of online social networks has greatly facilitated the diffusion of information and behaviors. While the two diffusion processes are often intertwined, "talking the talk" does not necessarily mean "walking the talk"--those who share information about an action may not actually participate in it. We do not know if the diffusion of information and behaviors are similar, or if social influence plays an equally important role in these processes. Integrating text mining, social network analyses, and survival analysis, this research examines the concurrent spread of information and beha…
With the advance of the Internet, ordinary users have created multiple personal accounts on online social networks, and interactions among these social network users have recently been tagged with location information. In this work, we observe user interactions across two popular online social networks, Facebook and Twitter, and analyze which factors lead to retweet/like interactions for tweets/posts. In addition to the named entities, lexical errors and expressed sentiments in these data items, we also consider the impact of shared user locations on user interactions. In particular, we show t…
Activity-driven modeling has been recently proposed as an alternative growth mechanism for time varying networks, displaying power-law degree distribution in time-aggregated representation. This approach assumes memoryless agents developing random connections, thus leading to random networks that fail to reproduce two-nodes degree correlations and the high clustering coefficient widely observed in real social networks. In this work we introduce these missing topological features by accounting for memory effects on the dynamic evolution of time-aggregated networks. To this end, we propose an ac…
To characterize economic development and diagnose the economic health condition, several popular indices such as gross domestic product (GDP), industrial structure and income growth are widely applied. However, computing these indices based on traditional economic census is usually costly and resources consuming, and more importantly, following a long time delay. In this paper, we analyzed nearly 200 million users' activities for four consecutive years in the largest social network (Sina Microblog) in China, aiming at exploring latent relationships between the online social activities and loca…
Information propagation in online social networks is facilitated by two types of influence - endogenous (peer) influence that acts between users of the social network and exogenous (external) that corresponds to various external mediators such as online news media. However, inference of these influences from data remains a challenge, especially when data on the activation of users is scarce. In this paper we propose a methodology that yields estimates of both endogenous and exogenous influence using only a social network structure and a single activation cascade. Our method exploits the statis…
Profiting from the emergence of web-scale social data sets, numerous recent studies have systematically explored human mobility patterns over large populations and large time scales. Relatively little attention, however, has been paid to mobility and activity over smaller time-scales, such as a day. Here, we use Twitter to identify people's frequently visited locations along with their likely activities as a function of time of day and day of week, capitalizing on both the content and geolocation of messages. We subsequently characterize people's transition pattern motifs and demonstrate that …
Social media allow for an unprecedented amount of interaction between people online. A fundamental aspect of human social behavior, however, is the tendency of people to associate themselves with like-minded individuals, forming homogeneous social circles both online and offline. In this work, we apply a new model that allows us to distinguish between social ties of varying strength, and to observe evidence of homophily with regards to politics, music, health, residential sector & year in college, within the online and offline social network of 74 college students. We present a multiplex netwo…
Nowadays, millions of people interact on a daily basis on online social media like Facebook and Twitter, where they share and discuss information about a wide variety of topics. In this paper, we focus on a specific online social network, Twitter, and we analyze multiple datasets each one consisting of individuals' online activity before, during and after an exceptional event in terms of volume of the communications registered. We consider important events that occurred in different arenas that range from policy to culture or science. For each dataset, the users' online activities are modeled …
The explosive user dynamics represented by flaming phenomena in online social networks can sometimes negatively influence lives in the real world. To take measures against online flaming phenomena promptly, it is necessary to model its defining characteristics. Based on the oscillation model that describes user dynamics on networks, previous work has revealed that online flaming arises when some eigenvalues of the matrix expressing network structure are non-real numbers. This paper considers the network resonance driven by periodic external stimuli and proposes a flaming model that posits flam…
Understanding the way individuals are interconnected in social networks is of prime significance to predict their collective outcomes. Leveraging a large-scale dataset from a knowledge-sharing website, this paper presents an exploratory investigation of the way to depict structural diversity in directed networks and how it can be utilized to predict one's online social reputation. To capture the structural diversity of an individual, we first consider the number of weakly and strongly connected components in one's contact neighborhood and further take the coexposure network of social neighbors…
Online social systems are multiplex in nature as multiple links may exist between the same two users across different social networks. In this work, we introduce a framework for studying links and interactions between users beyond the individual social network. Exploring the cross-section of two popular online platforms - Twitter and location-based social network Foursquare - we represent the two together as a composite multilayer online social network. Through this paradigm we study the interactions of pairs of users differentiating between those with links on one or both networks. We find th…
Viral campaigns are crucial methods for word-of-mouth marketing in social communities. The goal of these campaigns is to encourage people for activity. The problem of incentivised and non-incentivised campaigns is studied in the paper. Based on the data collected within the real social networking site both approaches were compared. The experimental results revealed that a highly motivated campaign not necessarily provides better results due to overlapping effect. Additional studies have shown that the behaviour of individual community members in the campaign based on their service profile can …
The degree to which individuals can exert influence on propagation of information and opinion dynamics in online communities is highly dependent on their social status. Therefore, there is a high demand for identifying influential users in a community by predicting their social position in that community. Moreover, understanding how people with various social status behave, can shed light on the dynamics of interaction in social networks. In this paper, I study an evolving online social network originated from an online community for university students and I tackle the problem of forecasting …
The rise and fall of online social networks recently generated an enormous amount of interest among people, both inside and outside of academia. Gillette [Businessweek magazine, 2011] did a detailed analysis of MySpace, which started losing its popularity since 2008. Cannarella and Spechler [ArXiv, 2014] used a model of disease spread to explain the rise and fall of MySpace. In this paper, we present a graph theoretical model that may be able to provide an alternative explanation for the rise and fall of online social networks. Our model is motivated by the well-known Barabasi-Albert model of …
In this paper, we introduce a novel, general purpose, technique for faster sampling of nodes over an online social network. Specifically, unlike traditional random walk which wait for the convergence of sampling distribution to a predetermined target distribution - a waiting process that incurs a high query cost - we develop WALK-ESTIMATE, which starts with a much shorter random walk, and then proactively estimate the sampling probability for the node taken before using acceptance-rejection sampling to adjust the sampling probability to the predetermined target distribution. We present a novel…
We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which the dynamics is expressed as a random multiplicative process of the spreading rates, we will show that the correlation between the spreading rates enhances the chance of the viral spreading, shifting the tipping point at which the spreading goes viral.
Online social networks represent a popular and diverse class of social media systems. Despite this variety, each of these systems undergoes a general process of online social network assembly, which represents the complicated and heterogeneous changes that transform newly born systems into mature platforms. However, little is known about this process. For example, how much of a network's assembly is driven by simple growth? How does a network's structure change as it matures? How does network structure vary with adoption rates and user heterogeneity, and do these properties play different role…
Scientific studies investigating laws and regularities of human behavior are nowadays increasingly relying on the wealth of widely available digital information produced by human social activity. In this paper we leverage big data created by three different aspects of human activity (i.e., bank card transactions, geotagged photographs and tweets) in Spain for quantifying city attractiveness for the foreign visitors. An important finding of this papers is a strong superlinear scaling of city attractiveness with its population size. The observed scaling exponent stays nearly the same for differe…
In this paper, we propose a new graph sampling method for online social networks that achieves the following. First, a sample graph should reflect the ratio between the number of nodes and the number of edges of the original graph. Second, a sample graph should reflect the topology of the original graph. Third, sample graphs should be consistent with each other when they are sampled from the same original graph. The proposed method employs two techniques: hierarchical community extraction and densification power law. The proposed method partitions the original graph into a set of communities t…
The rise in online social networking has brought about a revolution in social relations. However, its effects on offline interactions and its implications for collective well-being are still not clear and are under-investigated. We study the ecology of online and offline interaction in an evolutionary game framework where individuals can adopt different strategies of socialization. Our main result is that the spreading of self-protective behaviors to cope with hostile social environments can lead the economy to non-socially optimal stationary states.
A day in the life of a person involves a broad range of activities which are common across many people. Going beyond diurnal cycles, a central question is: to what extent do individuals act according to patterns shared across an entire population? Here we investigate the interplay between different activity types, namely communication, motion, and physical proximity by analyzing data collected from smartphones distributed among 638 individuals. We explore two central questions: Which underlying principles govern the formation of the activity patterns? Are the patterns specific to each individu…
The online exchange of social recognition including, for instance, the Facebook "like" appears to produce a scarce allocation without a clear utility function defined for anyone involved. Given the importance attached to such digital commodities by both users and advertisers, it is of interest to study the forces governing their economics. Here we propose a centrality measure akin to eigenvector centrality to describe an individual's perceived importance in an online social network. It is shown in silico that strategically maximizing this prestige metric results in finite nontrivial rates of "…
Thanks to widely available, cheap Internet access and the ubiquity of smartphones, millions of people around the world now use online location-based social networking services. Understanding the structural properties of these systems and their dependence upon users' habits and mobility has many potential applications, including resource recommendation and link prediction. Here, we construct and characterise social and place-focused graphs by using longitudinal information about declared social relationships and about users' visits to physical places collected from a popular online location-bas…
The Name-Letter Effect states that people have a preference for brands, places, and even jobs that start with the same letter as their own first name. So Sam might like Snickers and live in Seattle. We use social network data from Twitter and Google+ to replicate this effect in a new environment. We find limited to no support for the Name-Letter Effect on social networks. We do, however, find a very robust Same-Name Effect where, say, Michaels would be more likely to link to other Michaels than Johns. This effect persists when accounting for gender, nationality, race, and age. The fundamentals…
The discovery of community structure in networks is a problem of considerable interest in recent years. In online social networks, often times, users are simultaneously involved in multiple social media sites, some of which share common social relationships. It is of great interest to uncover a shared community structure across these networks. However, in reality, users typically identify themselves with different usernames across social media sites. This creates a great difficulty in detecting the community structure. In this paper, we explore several approaches for community detection across…
The structure of an online social network in most cases cannot be described just by links between its members. We study online social networks, in which members may have certain attitude, positive or negative toward each other, and so the network consists of a mixture of both positive and negative relationships. Our goal is to predict the sign of a given relationship based on the evidences provided in the current snapshot of the network. More precisely, using machine learning techniques we develop a model that after being trained on a particular network predicts the sign of an unknown or hidde…
News organizations are increasingly using social media to reach out to their audience aimed at raising their attention and engagement with news. Given the continuous decrease in subscription rates and audience trust in news media, it is imperative for news organizations to understand factors contributing to their relationships with the audience. Using Twitter data of 315 U.S. newspaper organizations and their audiences, this study uses multiple regression analysis to examine the influence of key news organization characteristics on audience engagement with news: (1) trustworthiness computed by…
Determining the geographic focus of digital media is an essential first step for modern geographic information retrieval. However, publicly-visible location annotations are remarkably sparse in online data. In this work, we demonstrate a method which infers the geographic focus of an online document by examining the locations of Twitter users who share links to the document. We apply our geotagging technique to multiple datasets built from different content: manually-annotated news articles, GDELT, YouTube, Flickr, Twitter, and Tumblr.
Online social networks represent a main source of communication and information exchange in today's life. They facilitate exquisitely news sharing, knowledge elicitation, and forming groups of same interests. Researchers in the last two decades studied the growth dynamics of the online social networks extensively questing a clear understanding of the behavior of humans in online social networks that helps in many directions, like engineering better recommendation systems and attracting new members. However, not all of social networks achieved the desired growth, for example, online social netw…
The importance of modeling and analyzing Social Networks is a consequence of the success of Online Social Networks during last years. Several models of networks have been proposed, reflecting the different characteristics of Social Networks. Some of them fit better to model specific phenomena, such as the growth and the evolution of the Social Networks; others are more appropriate to capture the topological characteristics of the networks. Because these networks show unique and different properties and features, in this work we describe and exploit several models in order to capture the struct…
Social networks tend to disproportionally favor connections between individuals with either similar or dissimilar characteristics. This propensity, referred to as assortative mixing or homophily, is expressed as the correlation between attribute values of nearest neighbour vertices in a graph. Recent results indicate that beyond demographic features such as age, sex and race, even psychological states such as "loneliness" can be assortative in a social network. In spite of the increasing societal importance of online social networks it is unknown whether assortative mixing of psychological sta…
The broad adoption of online social networking platforms has made it possible to study communication networks at an unprecedented scale. Digital trace data can be compiled into large data sets of online discourse. However, it is a challenge to collect, store, filter, and analyze large amounts of data, even by experts in the computational sciences. Here we describe our recent extensions to Truthy, a system that collects Twitter data to analyze discourse in near real-time. We introduce several interactive visualizations and analytical tools with the goal of enabling citizens, journalists, and re…
We consider a population that experienced a first wave of infections, interrupted by strong, top-down, governmental restrictions and did not develop a significant immunity to prevent a second wave (i.e. resurgence). As restrictions are lifted, individuals adapt their social behaviour to minimize the risk of infection. We consider two scenarios. In the first, individuals reduce their overall social activity towards the rest of the population. In the second scenario, they maintain a normal social activity within a small community of peers (i.e., social bubble) while reducing social interactions …
The advancement in technology has brought a new era in terrorism where Online Social Networks have become a major platform of communication with wide range of usage from message channeling to propaganda and recruitment of new followers in terrorist groups. Meanwhile, during the terrorist attacks people use social networks for information exchange, mobilizing and uniting and raising money for the victims. This paper critically analyses the specific usage of social networks in the times of terrorism attacks in developing countries.
Sustaining cooperation among self-interested agents is critical for the proliferation of emerging online social communities, such as online communities formed through social networking services. Providing incentives for cooperation in social communities is particularly challenging because of their unique features: a large population of anonymous agents interacting infrequently, having asymmetric interests, and dynamically joining and leaving the community; operation errors; and low-cost reputation whitewashing. In this paper, taking these features into consideration, we propose a framework for…
Online multiplayer games are a popular form of social interaction, used by hundreds of millions of individuals. However, little is known about the social networks within these online games, or how they evolve over time. Understanding human social dynamics within massive online games can shed new light on social interactions in general and inform the development of more engaging systems. Here, we study a novel, large friendship network, inferred from nearly 18 billion social interactions over 44 weeks between 17 million individuals in the popular online game Halo: Reach. This network is one of …
