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arXiv 1704.03048cs.AI
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基于Dempster-Shafer理论的媒体内容与用户简档匹配

Matching Media Contents with User Profiles by means of the Dempster-Shafer Theory

University of Sannio(桑尼奥大学);Oviedo University(奥维耶多大学);Sky Italia(意大利天空电视台)

Luigi Troiano, Irene Díaz, Ciro Gaglione

摘要:

媒体行业越来越个性化地提供内容,以试图更好地瞄准受众。这就需要分析用户和他们喜欢的内容之间建立的关系,一方面关注内容特征,另一方面关注用户简档,以便找到两者之间的最佳匹配。在本文中,我们建议使用Dempster-Shafer的证据理论建立这种关系,提出一个参考模型,并通过一个玩具例子说明其属性。最后,我们提出了可能的应用模型的任务是常见的现代媒体行业。

英文摘要:

The media industry is increasingly personalizing the offering of contents in attempt to better target the audience. This requires to analyze the relationships that goes established between users and content they enjoy, looking at one side to the content characteristics and on the other to the user profile, in order to find the best match between the two. In this paper we suggest to build that relationship using the Dempster-Shafer's Theory of Evidence, proposing a reference model and illustrating its properties by means of a toy example. Finally we suggest possible applications of the model for tasks that are common in the modern media industry.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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