arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1609.07574stat.MLcs.LG
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高维动态定价

Dynamic Pricing in High-dimensions

University of Southern California(南加州大学)

Adel Javanmard, Hamid Nazerzadeh

摘要:

我们研究了一家公司所面临的定价问题,销售大量的产品,通过广泛的功能,随着时间的推移到达的客户。顾客根据一个包含产品特征和顾客特征的一般选择模型独立地做出购买决策,该模型被编码为$d$维数值向量,以及所提供的价格。选择模型的参数是先验未知的公司,但可以学习(二进制值)的销售数据随着时间的推移。公司的目标是尽量减少遗憾,即,针对预先知道选择模型的参数并且总是提供收入最大化价格的千里眼策略的预期收入损失。这种设置的部分原因是在线市场的流行,允许实时定价。我们假设一个结构化的选择模型,其参数取决于$d$产品特征中的$s_0$。我们提出了一个动态的政策,称为正则化极大似然定价(RMLP),利用(稀疏)结构的高维模型,并获得了对数遗憾$T$。更具体地说,我们的算法的遗憾是$O(s_0 \log d \cdot \log T)$。此外,我们表明,没有政策可以获得比$O(s_0 (\log d + \log T))$更好的遗憾。

英文摘要:

We study the pricing problem faced by a firm that sells a large number of products, described via a wide range of features, to customers that arrive over time. Customers independently make purchasing decisions according to a general choice model that includes products features and customers' characteristics, encoded as $d$-dimensional numerical vectors, as well as the price offered. The parameters of the choice model are a priori unknown to the firm, but can be learned as the (binary-valued) sales data accrues over time. The firm's objective is to minimize the regret, i.e., the expected revenue loss against a clairvoyant policy that knows the parameters of the choice model in advance, and always offers the revenue-maximizing price. This setting is motivated in part by the prevalence of online marketplaces that allow for real-time pricing. We assume a structured choice model, parameters of which depend on $s_0$ out of the $d$ product features. We propose a dynamic policy, called Regularized Maximum Likelihood Pricing (RMLP) that leverages the (sparsity) structure of the high-dimensional model and obtains a logarithmic regret in $T$. More specifically, the regret of our algorithm is of $O(s_0 \log d \cdot \log T)$. Furthermore, we show that no policy can obtain regret better than $O(s_0 (\log d + \log T))$.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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