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arXiv 1606.06140cs.SIcs.CYcs.HC
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社会新闻帖子和评论的评级效应

Rating Effects on Social News Posts and Comments

Maria Glenski, Tim Weninger

摘要:

在信息寻求者首次转向数字来源获取新闻和观点的时候,我们理解社交媒体在人类行为中扮演的角色至关重要。当信息消费者也通过其在线活动充当信息生产者和编辑者时,情况尤其如此。为了更好地了解编辑评级对在线人类行为的影响,我们报告了两个大规模的社交媒体体内实验的结果。我们发现,对社交媒体帖子和评论的小而随机的评级操纵会导致下游评级发生重大变化,从而导致显著不同的最终结果。我们发现,对帖子进行积极处理会产生积极的羊群效应,平均增加11.02%的最终评级,但对评论进行积极处理则不会。与相关工作的结果相反,我们发现对帖子和评论进行负面处理的负面羊群效应,平均降低了帖子的最终评级5.15%和评论的37.4%。与对照组相比,当帖子接受积极处理时,帖子达到高评级(>=2000)的概率增加了24.6%,当评论接受消极处理时,评论降低了46.6%。

英文摘要:

At a time when information seekers first turn to digital sources for news and opinion, it is critical that we understand the role that social media plays in human behavior. This is especially true when information consumers also act as information producers and editors through their online activity. In order to better understand the effects that editorial ratings have on online human behavior, we report the results of a two large-scale in-vivo experiments in social media. We find that small, random rating manipulations on social media posts and comments created significant changes in downstream ratings resulting in significantly different final outcomes. We found positive herding effects for positive treatments on posts, increasing the final rating by 11.02% on average, but not for positive treatments on comments. Contrary to the results of related work, we found negative herding effects for negative treatments on posts and comments, decreasing the final ratings on average, of posts by 5.15% and of comments by 37.4%. Compared to the control group, the probability of reaching a high rating (>=2000) for posts is increased by 24.6% when posts receive the positive treatment and for comments is decreased by 46.6% when comments receive the negative treatment.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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