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arXiv 1603.04466cs.SIcs.AIcs.HCcs.IRphysics.soc-ph
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顺序投票促进社会推荐系统中的集体发现

Sequential Voting Promotes Collective Discovery in Social Recommendation Systems

École Polytechnique Fédéreal de Lausanne(洛桑联邦理工学院);Massachusetts Institute of Technology(麻省理工学院)

L. Elisa Celis, Peter M. Krafft, Nathan Kobe

摘要:

在线社交推荐系统的一个目标是利用群体的智慧来识别高质量的内容。然而,这些系统通常使用的顺序投票机制与现有的最佳聚合理论和经验文献不一致。这些文献表明,顺序投票将促进羊群效应-个人复制周围其他人的决定的倾向-因此导致次优的内容推荐。是我们的实践有问题,还是我们的理论有问题?以前回答这个问题的尝试受到缺乏内容质量客观衡量标准的限制。质量通常被定义为在没有社会影响的情况下内容的受欢迎程度。这个指标的缺陷在于它的前提是,大众的偏好与潜在的质量是一致的。因此,为了更好地评估社会推荐系统的设计选择,需要内容质量可以被外部定义和客观测量的领域。在这项工作中,我们着眼于教育领域,内容质量可以通过学生能够从呈现给他们的材料中学习的程度来衡量。通过一个行为实验,涉及亚马逊土耳其机器人上运行的模拟大规模开放式在线课程(MOOC),我们表明,顺序投票系统可以比引发独立投票的系统更好地呈现内容。

英文摘要:

One goal of online social recommendation systems is to harness the wisdom of crowds in order to identify high quality content. Yet the sequential voting mechanisms that are commonly used by these systems are at odds with existing theoretical and empirical literature on optimal aggregation. This literature suggests that sequential voting will promote herding---the tendency for individuals to copy the decisions of others around them---and hence lead to suboptimal content recommendation. Is there a problem with our practice, or a problem with our theory? Previous attempts at answering this question have been limited by a lack of objective measurements of content quality. Quality is typically defined endogenously as the popularity of content in absence of social influence. The flaw of this metric is its presupposition that the preferences of the crowd are aligned with underlying quality. Domains in which content quality can be defined exogenously and measured objectively are thus needed in order to better assess the design choices of social recommendation systems. In this work, we look to the domain of education, where content quality can be measured via how well students are able to learn from the material presented to them. Through a behavioral experiment involving a simulated massive open online course (MOOC) run on Amazon Mechanical Turk, we show that sequential voting systems can surface better content than systems that elicit independent votes.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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