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arXiv 1603.04423cs.SIcs.CYphysics.soc-ph
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流行之路:Twitter上不断增长的受众的稀释

The Road to Popularity: The Dilution of Growing Audience on Twitter

Przemyslaw A. Grabowicz, Mahmoudreza Babaei, Juhi Kulshrestha, Ingmar W. Weber

摘要:

在社交媒体平台上,如Twitter,用户通常有兴趣通过增加他们的追随者,也就是他们的观众来获得更多的影响力和知名度。有几项研究描述了Twitter用户的属性,基于他们的追随者网络的静态快照。其他研究分析了链接形成的一般过程。在这里,而不是调查这个过程本身的动态,我们研究的特点,观众和追随者链接的变化,作为用户的观众的规模增长的道路上用户的普及。首先,我们发现早期的追随者往往比后期的追随者更精英,即,他们更有可能拥有经过核实的专家账户。此外,早期的追随者比晚期的追随者更接近他们所追随的人。也就是说,他们更有可能与跟随的用户分享时区,语言和感兴趣的话题。在某种程度上,这些现象与Twitter本身的成长有关,早期的追随者往往是Twitter的早期采用者,而后期的追随者往往是Twitter的后期采用者。然而,我们将由追随者组成的受众增长的影响与Twitter用户群本身的增长隔离开来。最后,我们通过测量早期或晚期追随者成为转发者的概率,来衡量这些受众对追随者内容的参与度。

英文摘要:

On social media platforms, like Twitter, users are often interested in gaining more influence and popularity by growing their set of followers, aka their audience. Several studies have described the properties of users on Twitter based on static snapshots of their follower network. Other studies have analyzed the general process of link formation. Here, rather than investigating the dynamics of this process itself, we study how the characteristics of the audience and follower links change as the audience of a user grows in size on the road to user's popularity. To begin with, we find that the early followers tend to be more elite users than the late followers, i.e., they are more likely to have verified and expert accounts. Moreover, the early followers are significantly more similar to the person that they follow than the late followers. Namely, they are more likely to share time zone, language, and topics of interests with the followed user. To some extent, these phenomena are related with the growth of Twitter itself, wherein the early followers tend to be the early adopters of Twitter, while the late followers are late adopters. We isolate, however, the effect of the growth of audiences consisting of followers from the growth of Twitter's user base itself. Finally, we measure the engagement of such audiences with the content of the followed user, by measuring the probability that an early or late follower becomes a retweeter.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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