社交电商中信任的影响因素研究
Studying the Affecting Factors on Trust in Social Commerce
摘要：
近来，电子商务由于社交网络的日益增长而出现了许多新的机会。社交电商（s-commerce）是电子商务的产物，它将用户连接起来，并有助于社交网络以及其他媒体促进的商务过程。不确定性和信任在任何类型的商业中总是一个问题，特别是在电子商务中，由于其性质，存在更高的风险和不确定性。尽管在虚拟商业交易的信任的历史，有一个有限的研究数量的主题，目前转向虚拟社区和网络中的商业需要进一步关注。因此，在本文中，通过仔细研究现有的文献，对信任的影响因素在电子商务中的识别和介绍。在综述的论文中，7篇论文符合标准，总体上提取了19个因素。公司规模，信任处置，信息质量和熟悉其他成员是文献中引用最多的因素。
英文摘要：
Recently, e-commerce has enjoyed the appearance of many novel opportunities created as a result of the increasing growth of social networks. Social commerce (s-commerce), an offspring of e-commerce, interconnects users and helps with the commerce process facilitated by social networks as well as other media. Uncertainty and trust are always an issue in any type of commerce and especially in s-commerce where, due to its nature, a higher level of risk and uncertainty exists. Despite the history for trust in virtual commercial transactions, there are a limited number of researches on the topic; and the current shift towards commerce in virtual communities and networks begs further attention. Therefore, in this paper, by scrutinizing the available literature on the topic, the affecting factors on trust in scommerce are identified and introduced. Among the reviewed papers, 7 papers matched the criteria, and overall, 19 factors were extracted. Firm size, trust disposition, information quality, and familiarity with other members were among the most cited factors in the literature.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
