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arXiv 1507.07045cs.GTcs.AIcs.MA
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激励在线平台真实反馈的平方根一致性规则

The Square Root Agreement Rule for Incentivizing Truthful Feedback on Online Platforms

The University of Illinois at Chicago(伊利诺伊大学芝加哥分校);University of California Berkeley(加州大学伯克利分校)

Vijay Kamble, Nihar Shah, David Marn, Abhay Parekh, Kannan Ramachandran

摘要:

在电子商务平台上获得产品或服务评价的一个主要挑战是,在缺乏可核查性的情况下,如何获得提供信息的答复。本文提出了平方根一致性规则(SRA):一种简单的奖励机制,激励对此类平台上的客观评价做出真实的回应。在这种机制中,只有当她的答案与她的同伴的答案相匹配时,代理才能获得评价的奖励,其中该奖励与答案的受欢迎程度指数成反比。该指数被定义为经验频率的平方根,在该经验频率下,任何两个执行相同评估的代理在平台上操作的类似实体的评估中就特定答案达成一致。因此,很少同意的答案比同意相对更常见的答案获得更高的奖励。我们发现,在许多任务制度下,真实的均衡SRA是严格的支付优势,在大类的自然均衡,可能会出现在这些设置,从而增加其通过的可能性。虽然存在实现这种保证的其他机制,但它们要么对响应分布施加额外的假设,这些假设通常不满足客观评估,要么只有当每个代理执行大量的评估并承诺对每个评估使用相同的策略时,它们才会激励真实的行为。SRA是第一个已知的激励机制,满足这种保证,而不施加任何这样的要求。此外,我们的实证研究结果表明,在存在轻微的主观性或观察偏差的反应,SRA的激励属性的鲁棒性。这些特性使得SRA对于管理基于奖励的激励计划(例如,回扣、折扣、信誉分数等)在在线平台上。

英文摘要:

A major challenge in obtaining evaluations of products or services on e-commerce platforms is eliciting informative responses in the absence of verifiability. This paper proposes the Square Root Agreement Rule (SRA): a simple reward mechanism that incentivizes truthful responses to objective evaluations on such platforms. In this mechanism, an agent gets a reward for an evaluation only if her answer matches that of her peer, where this reward is inversely proportional to a popularity index of the answer. This index is defined to be the square root of the empirical frequency at which any two agents performing the same evaluation agree on the particular answer across evaluations of similar entities operating on the platform. Rarely agreed-upon answers thus earn a higher reward than answers for which agreements are relatively more common. We show that in the many tasks regime, the truthful equilibrium under SRA is strictly payoff-dominant across large classes of natural equilibria that could arise in these settings, thus increasing the likelihood of its adoption. While there exist other mechanisms achieving such guarantees, they either impose additional assumptions on the response distribution that are not generally satisfied for objective evaluations or they incentivize truthful behavior only if each agent performs a prohibitively large number of evaluations and commits to using the same strategy for each evaluation. SRA is the first known incentive mechanism satisfying such guarantees without imposing any such requirements. Moreover, our empirical findings demonstrate the robustness of the incentive properties of SRA in the presence of mild subjectivity or observational biases in the responses. These properties make SRA uniquely attractive for administering reward-based incentive schemes (e.g., rebates, discounts, reputation scores, etc.) on online platforms.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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