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arXiv 1502.07162cs.SIphysics.soc-ph
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衡量在线社交泡沫

Measuring Online Social Bubbles

Dimitar Nikolov, Diego F. M. Oliveira, Alessandro Flammini, Filippo Menczer

摘要:

社交媒体已迅速成为获取信息、传播思想和影响意见的流行渠道。然而,有人认为,社交和算法过滤可能会导致暴露于不太多样化的观点,甚至助长两极分化和错误信息。在这里,我们首次在集体和个人层面上定量地探索和验证这一假设,通过挖掘三个大规模的网络流量,搜索日志和Twitter帖子数据集。我们的分析表明,与搜索相比,人们通过社交媒体和电子邮件从更窄的来源获取信息。通过调查用户在集体和个人层面上所经历的信息源多样性之间的关系,揭示了这一发现对个人暴露的意义。集体多样性和个人多样性之间存在着很强的相关性,这支持了这样一种观点,即当我们使用社交媒体时,我们会发现自己处于“社交泡沫”之中。我们的研究结果可能会让我们更深入地了解技术如何使我们对新信息的接触产生偏见。

英文摘要:

Social media have quickly become a prevalent channel to access information, spread ideas, and influence opinions. However, it has been suggested that social and algorithmic filtering may cause exposure to less diverse points of view, and even foster polarization and misinformation. Here we explore and validate this hypothesis quantitatively for the first time, at the collective and individual levels, by mining three massive datasets of web traffic, search logs, and Twitter posts. Our analysis shows that collectively, people access information from a significantly narrower spectrum of sources through social media and email, compared to search. The significance of this finding for individual exposure is revealed by investigating the relationship between the diversity of information sources experienced by users at the collective and individual level. There is a strong correlation between collective and individual diversity, supporting the notion that when we use social media we find ourselves inside "social bubbles". Our results could lead to a deeper understanding of how technology biases our exposure to new information.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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