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arXiv 1201.1670cs.LG
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客户关系管理中基于半监督学习的客户行为建模

Customers Behavior Modeling by Semi-Supervised Learning in Customer Relationship Management

Islamic Azad University Qazvin Branch(伊斯兰阿扎德大学加兹温分校);Alzahra University(阿尔扎赫拉大学)

Siavash Emtiyaz, MohammadReza Keyvanpour

摘要:

利用不断增加的数据量来分析客户群,以吸引和留住最有价值的客户,是企业在这个信息时代面临的一个主要问题。数据采掘技术从存储在数据库或数据仓库中的大量数据中提取隐藏的信息和知识,从而支持企业的决策过程。CRM使用数据采掘(CRM的要素之一)技术与客户进行交互。本研究探讨使用一种技术,半监督学习,管理和分析客户相关的数据仓库和信息。半监督学习的思想是不仅从标记的训练数据中学习,而且还利用额外可用的未标记数据中的结构信息。所提出的半监督方法是一个模型,通过前馈神经网络训练的反向传播算法(多层感知器),以预测类别的未知客户(潜在客户)。此外,该技术可与Rapid Miner工具一起用于标记和未标记数据。

英文摘要:

Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies in this information age. Data mining technologies extract hidden information and knowledge from large data stored in databases or data warehouses, thereby supporting the corporate decision making process. CRM uses data mining (one of the elements of CRM) techniques to interact with customers. This study investigates the use of a technique, semi-supervised learning, for the management and analysis of customer-related data warehouse and information. The idea of semi-supervised learning is to learn not only from the labeled training data, but to exploit also the structural information in additionally available unlabeled data. The proposed semi-supervised method is a model by means of a feed-forward neural network trained by a back propagation algorithm (multi-layer perceptron) in order to predict the category of an unknown customer (potential customers). In addition, this technique can be used with Rapid Miner tools for both labeled and unlabeled data.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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