We study the social structure of Facebook "friendship" networks at one hundred American colleges and universities at a single point in time, and we examine the roles of user attributes - gender, class year, major, high school, and residence - at these institutions. We investigate the influence of common attributes at the dyad level in terms of assortativity coefficients and regression models. We then examine larger-scale groupings by detecting communities algorithmically and comparing them to network partitions based on the user characteristics. We thereby compare the relative importances of different characteristics at different institutions, finding for example that common high school is more important to the social organization of large institutions and that the importance of common major varies significantly between institutions. Our calculations illustrate how microscopic and macroscopic perspectives give complementary insights on the social organization at universities and suggest future studies to investigate such phenomena further.
Facebook as in social network is a great innovation of modern times. Among all social networking sites, Facebook is the most popular social network all over the world. Bangladesh is no exception. People use Facebook for various reasons e.g. social networking and communication, online shopping and business, knowledge and experience sharing etc. However, some recent incidents in Bangladesh, originated from or based on Facebook activities, led to arson and violence. Social network i.e. Facebook was used in these incidents mostly as a tool to trigger hatred and violence. This case study discusses …
The analysis of social networks, can lead to important discoveries concerning society and trends. Can in fact imply the discovery of several new aspects of social behavior, as well as understanding the interest behind certain topics. Facebook, is now used worldwide, by approximately 3 billions of users, and has become one of the main sources of information. For analyzing facebook data, not only worldwide scales are important, but it is crucial to interpret local data behavior. In this paper we address and analyse Facebook at a regional dimensionality of Facebook, and evaluate the properties of…
We use aggregated data from Facebook to show that COVID-19 is more likely to spread between regions with stronger social network connections. Areas with more social ties to two early COVID-19 "hotspots" (Westchester County, NY, in the U.S. and Lodi province in Italy) generally had more confirmed COVID-19 cases by the end of March. These relationships hold after controlling for geographic distance to the hotspots as well as the population density and demographics of the regions. As the pandemic progressed in the U.S., a county's social proximity to recent COVID-19 cases and deaths predicts futu…
The present study argues that political communication on social media is mediated by a platform's digital architecture, defined as the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 US election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the studyies theoretical claim that a platform's network structure, functio…
Since its inception, Facebook has become an integral part of the online social community. People rely on Facebook to make connections with others and build communities. As a result, it is paramount to protect the integrity of such a rapidly growing network in a fast and scalable manner. In this paper, we present our efforts to protect various social media entities at Facebook from people who try to abuse our platform. We present a novel Temporal Interaction EmbeddingS (TIES) model that is designed to capture rogue social interactions and flag them for further suitable actions. TIES is a superv…
We use exploratory factor analysis to investigate the online persistence of known community-level patterns of social capital variance in the U.S. context. Our analysis focuses on Facebook groups, specifically those that tend to connect users in the same local area. We investigate the relationship between established, localized measures of social capital at the county level and patterns of participation in Facebook groups in the same areas. We identify four main factors that distinguish Facebook group engagement by county. The first captures small, private groups, dense with friendship connecti…
We present the design, implementation and evaluation of a new cloud-based social chatbot called MyMigrationBot, that is deployed to Facebook. The system asks and answers questions related to user's personality traits and person-job competency fit to give feedback, and potentially support migrant populations. The chatbot's response database is based on reputable socio-psychological tools and can be customised. The system's backend is written with Node.js, deployed to AWS and Twilio, and joined with Facebook through Graph and Messenger APIs. To our knowledge this is the first multilingual social…
Collecting good ideas is vital for organizations, especially companies, to retain their competitiveness. Social media is gathering attention as a place to extract ideas efficiently; however, the characteristics of ideas and the posters of ideas on social media are underexamined. Thus, this study aims to characterize spontaneous ideation contests among social media users by taking an event of Facebook's name change to Meta as a case study. As a dataset, we comprehensively collect tweets containing new acronyms of Big Tech companies, which we treat as an "idea" in this work. In the analysis, we …
Many in the US were reluctant to report their COVID-19 cases at the height of the pandemic (e.g., for fear of missing work or other obligations due to quarantine mandates). Other methods such as using public social media data can therefore help augment current approaches to surveilling pandemics. This study evaluated the effectiveness of using social media data as a data source for tracking public health pandemics. There have been several attempts at using social media data from platforms like Twitter for analyzing the COVID-19 pandemic. While these provide a multitude of useful insights, new …
Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these events in different ways, thus receiving different recommendations curated by Facebook's intelligent systems. Facebook segregates its users into chambers, fragmenting them into communities. The technology has completely changed the marketing domain. It is however caught in a race for our finite attention with a motive to make more and more money. Facebook is not…
The conflict in Ukraine is causing large-scale displacement in Europe and in the World. Based on the United Nations High Commissioner for Refugees (UNHCR) estimates, more than 7 million people fled the country as of 5 September 2022. In this context, it is extremely important to anticipate where these people are moving so that national to local authorities can better manage challenges related to their reception and integration. This work shows how innovative data from social media can provide useful insights on conflict-induced migration flows. In particular, we explore the potential of Facebo…
Social media platforms have been trying to be more transparent about the political ads they run on their platforms, because the Cambridge Analytica scandal revealed that political campaigns are using social media on a large scale. One such transparency effort is the Facebook Ad Library, a public repository of all political ads run on Facebook and Instagram. This library provides journalist and researchers with data to get a better understanding of political advertising and microtargeting on Facebook's platforms. Unfortunately, the Facebook Ad Library only provides estimates and basic informati…
Online social networks support a vibrant ecosystem of third-party apps that get access to personal information of a large number of users. Despite several recent high-profile incidents, methods to systematically detect data misuse by third-party apps on online social networks are lacking. We propose CanaryTrap to detect misuse of data shared with third-party apps. CanaryTrap associates a honeytoken to a user account and then monitors its unrecognized use via different channels after sharing it with the third-party app. We design and implement CanaryTrap to investigate misuse of data shared wit…
Censuses around the world are key sources of data to guide government investments and public policies. However, these sources are very expensive to obtain and are collected relatively infrequently. Over the last decade, there has been growing interest in the use of data from social media to complement traditional data sources. However, social media users are not representative of the general population. Thus, analyses based on social media data require statistical adjustments, like post-stratification, in order to remove the bias and make solid statistical claims. These adjustments are possibl…
We measure trends in the diffusion of misinformation on Facebook and Twitter between January 2015 and July 2018. We focus on stories from 570 sites that have been identified as producers of false stories. Interactions with these sites on both Facebook and Twitter rose steadily through the end of 2016. Interactions then fell sharply on Facebook while they continued to rise on Twitter, with the ratio of Facebook engagements to Twitter shares falling by approximately 60 percent. We see no similar pattern for other news, business, or culture sites, where interactions have been relatively stable ov…
The era of live-broadcast is back but with two major changes. First, unlike traditional TV broadcasts, content is now streamed over the Internet enabling it to reach a wider audience. Second, due to various user-generated content platforms it has become possible for anyone to get involved, streaming their own content to the world. This emerging trend of going live usually happens via social platforms, where users perform live social broadcasts predominantly from their mobile devices, allowing their friends (and the general public) to engage with the stream in real-time. With the growing popula…
University of Ljubljana, Faculty of Computer and Information Science（卢布尔雅那大学计算机与信息科学学院）；University of Ljubljana, Faculty of Mathematics and Physics（卢布尔雅那大学数学与物理学院）
In social network science, Facebook is one of the most interesting and widely used social networks and media platforms. Its data contributed to significant evolution of social network research and link prediction techniques, which are important tools in link mining and analysis. This paper gives the first comprehensive analysis of link prediction on the Facebook100 network. We study performance and evaluate multiple machine learning algorithms on different feature sets. To derive features we use network embeddings and topology-based techniques such as node2vec and vectors of similarity metrics…
Facebook, the largest social networking site in the world, has overcome the structural barriers that historically constrain individuals to reach out to different others. Through the platform, people from all walks of life and virtually any location can develop diverse friendships online. However, friendships on Facebook have been as segregated as friendships in real life. This research sought to understand why the leading social networking site intended to 'bring the world closer together' retains segregated friendship. In doing so, we employed a series of agent-based simulations based on the …
Facebook represents the current de-facto choice for social media, changing the nature of social relationships. The increasing amount of personal information that runs through this platform publicly exposes user behaviour and social trends, allowing aggregation of data through conventional intelligence collection techniques such as OSINT (Open Source Intelligence). In this paper, we propose a new method to detect and diagnose variations in overall Facebook user psychology through Open Source Intelligence (OSINT) and machine learning techniques. We are aggregating the spectrum of user sentiments…
The social brain hypothesis fixes to 150 the number of social relationships we are able to maintain. Similar cognitive constraints emerge in several aspects of our daily life, from our mobility up to the way we communicate, and might even affect the way we consume information online. Indeed, despite the unprecedented amount of information we can access online, our attention span still remains limited. Furthermore, recent studies showed the tendency of users to ignore dissenting information but to interact with information adhering to their point of view. In this paper, we quantitatively analyz…
Recent studies have shown that online users tend to select information adhering to their system of beliefs, ignore information that does not, and join groups - i.e., echo chambers - around a shared narrative. Although a quantitative methodology for their identification is still missing, the phenomenon of echo chambers is widely debated both at scientific and political level. To shed light on this issue, we introduce an operational definition of echo chambers and perform a massive comparative analysis on more than 1B pieces of contents produced by 1M users on four social media platforms: Facebo…
Anecdotally, social connections made in university have life-long impact. Yet knowledge of social networks formed in college remains episodic, due in large part to the difficulty and expense involved in collecting a suitable dataset for comprehensive analysis. To advance and systematize insight into college social networks, we describe a dataset of the largest online social network platform used by college students in the United States. We combine de-identified and aggregated Facebook data with College Scorecard data, campus-level information provided by U.S. Department of Education, to produc…
In recent years, the phenomenon of online misinformation and junk news circulating on social media has come to constitute an important and widespread problem affecting public life online across the globe, particularly around important political events such as elections. At the same time, there have been calls for more transparency around misinformation on social media platforms, as many of the most popular social media platforms function as "walled gardens," where it is impossible for researchers and the public to readily examine the scale and nature of misinformation activity as it unfolds on…
Wisconsin International University College（威斯康星国际大学学院）；Plekhanov Russian University of Economics（普列汉诺夫俄罗斯经济大学）；Czech Technical University（捷克技术大学）；Institute of Informatics Problems, FRC CSC RAS（俄罗斯科学院联邦研究中心计算机科学研究所信息学问题研究所）
In this short paper, we evaluate the performance of three well-known Machine Learning techniques for predicting the impact of a post in Facebook. Social medias have a huge influence in the social behaviour. Therefore to develop an automatic model for predicting the impact of posts in social medias can be useful to the society. In this article, we analyze the efficiency for predicting the post impact of three popular techniques: Support Vector Regression (SVR), Echo State Network (ESN) and Adaptive Network Fuzzy Inject System (ANFIS). The evaluation was done over a public and well-known benchma…
The article presents a study of some characteristics of post and comment publishing in the Russian segment of Facebook. A number of non-trivial results has been obtained. For example, a significant anomaly has been detected in the number of user accounts with the rate of publishing posts of approximately two posts per three days. The analysis has been carried out at the level of basic characteristics that are shared by most social media platforms. It makes possible a direct comparison of obtained results with data from other platforms. The article presents an approach to formalization and orde…
Social media platforms like Facebook and Twitter permit experiments to be performed at minimal cost on populations of a size that scientists might previously have dreamt about. For instance, one experiment on Facebook involved over 60 million subjects. Such large scale experiments introduce new challenges as even small effects when multiplied by a large population can have a significant impact. Recent revelations about the use of social media to manipulate voting behaviour compound such concerns. It is believed that the psychometric data used by Cambridge Analytica to target US voters was coll…
What your Facebook Profile Picture Reveals about your Personality
California Institute of Technology（加州理工学院）；University of Trento（特伦托大学）；CIMEC - University of Trento（心智/脑科学中心 - 特伦托大学）；Stanford University（斯坦福大学）；University of Cambridge（剑桥大学）；University of Verona（维罗纳大学）；FBK（布鲁诺·凯斯勒基金会）
There have been various studies analyzing public sentiment after a large-scale disaster. However, few studies have focused on the relationship between public sentiment on social media and its results on people's activities in the real world. In this paper, we conduct a long-term sentiment analysis after the Great East Japan Earthquake and Tsunami of 2011 using Facebook Pages with the aim of investigating the correlation between public sentiment and people's actual needs in areas damaged by water disasters. In addition, we try to analyze whether different types of disaster-related communication…
