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arXiv 1102.1402cs.CYphysics.soc-ph
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社交媒体的趋势:持续与衰退

Trends in Social Media : Persistence and Decay

Sitaram Asur, Bernardo A. Huberman, Gabor Szabo, Chunyan Wang

摘要:

社交媒体以不间断的速度产生了大量的实时内容。从人们创建和分享的所有内容中,只有少数几个主题能够吸引足够的注意力,并成为向用户展示的时间趋势。什么因素导致趋势的形成和持续,这是一个尚未得到回答的重要问题。本文对Twitter上的热门话题进行了深入的研究,为热门话题的形成、持续和衰减提供了理论依据。我们还实证证明了用户活动和追随者数量等因素对趋势创建及其传播的影响并不明显。事实上,我们发现内容与社交网络用户的共鸣在引起趋势方面起着重要作用。

英文摘要:

Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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