In addition to the well known common properties such as small world and community structures, recent empirical investigations suggest a universal scaling law for the spatial structure of social networks. It is found that the probability density distribution of an individual to have a friend at distance $r$ scales as $P(r)\propto r^{-1}$. The basic principle that yields this spatial scaling property is not yet understood. Here we propose a fundamental origin for this law based on the concept of entropy. We show that this spatial scaling law can result from maximization of information entropy, which means individuals seek to maximize the diversity of their friendships. Such spatial distribution can benefit individuals significantly in optimally collecting information in a social network.
The rank-size regularity known as Zipf's law is one of scaling laws and frequently observed within the natural living world and in social institutions. Many scientists tried to derive the rank-size scaling relation by entropy-maximizing methods, but the problem failed to be resolved thoroughly. By introducing a pivotal constraint condition, I present here a set of new derivations based on the self-similar hierarchy of cities. First, I derive a pair of exponent laws by postulating local entropy maximizing. From the two exponential laws follows a general hierarchical scaling law, which implies g…
Influence overlap is a universal phenomenon in influence spreading for social networks. In this paper, we argue that the redundant influence generated by influence overlap cause negative effect for maximizing spreading influence. Firstly, we present a theoretical method to calculate the influence overlap and record the redundant influence. Then in term of eliminating redundant influence, we present two algorithms, namely, Degree-Redundant-Influence (DRS) and Degree-Second-Neighborhood (DSN) for multiple spreaders identification. The experiments for four empirical social networks successfully v…
Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be exposed to sufficiently diverse viewpoints that challenge their assumptions, instead of being trapped inside filter bubbles. In this paper, we take a step in this direction and propose a novel approach to maximize the diversity of exposure in a social network. We formulate the problem in the context of information propagation, as a task of recommending a sma…
In information-rich environments, the competition for users' attention leads to a flood of content from which people often find hard to sort out the most relevant and useful pieces. Using Twitter as a case study, we applied an attention economy solution to generate the most informative tweets for its users. By considering the novelty and popularity of tweets as objective measures of their relevance and utility, we used the Huberman-Wu algorithm to automatically select the ones that will receive the most attention in the next time interval. Their predicted popularity was confirmed by using Twit…
Friending recommendation has successfully contributed to the explosive growth of on-line social networks. Most friending recommendation services today aim to support passive friending, where a user passively selects friending targets from the recommended candidates. In this paper, we advocate recommendation support for active friending, where a user actively specifies a friending target. To the best of our knowledge, a recommendation designed to provide guidance for a user to systematically approach his friending target, has not been explored in existing on-line social networking services. To …
The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The problem has been studied in different settings, with further generalization of the graph structure, e.g., edge weights and polarities, target user categories, etc. In this paper, we introduce a unique influence diffusion scenario involving a population that split into two distinct groups, with opposing views. We aim at finding the top-$k$ influential seed nodes so…
Recent years have seen a marked increase in the spread of misinformation, a phenomenon which has been accelerated and amplified by social media such as Facebook and Twitter. While some actors spread misinformation to push a specific agenda, it has also been widely documented that others aim to simply disrupt the network by increasing disagreement and polarization across the network and thereby destabilizing society. Popular social networks are also vulnerable to large-scale attacks. Motivated by this reality, we introduce a simple model of network disruption where an adversary can take over a …
Human dynamical social networks encode information and are highly adaptive. To characterize the information encoded in the fast dynamics of social interactions, here we introduce the entropy of dynamical social networks. By analysing a large dataset of phone-call interactions we show evidence that the dynamical social network has an entropy that depends on the time of the day in a typical week-day. Moreover we show evidence for adaptability of human social behavior showing data on duration of phone-call interactions that significantly deviates from the statistics of duration of face-to-face in…
In social networks, it is conventionally thought that two individuals with more overlapped friends tend to establish a new friendship, which could be stated as homophily breeding new connections. While the recent hypothesis of maximum information entropy is presented as the possible origin of effective navigation in small-world networks. We find there exists a competition between information entropy maximization and homophily in local structure through both theoretical and experimental analysis. This competition means that a newly built relationship between two individuals with more common fri…
Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so that the expected size of the resulting cascade is maximized, under the standard independent cascade model of network diffusion. Runtime is a primary consideration for this problem due to the massive size of the relevant input networks. We provide a fast algorithm for the influence maximization problem, obtaining the near-optimal approximation factor of (1 - …
We quantify a social organization's potentiality, that is its ability to attain different configurations. The organization is represented as a network in which nodes correspond to individuals and (multi-)edges to their multiple interactions. Attainable configurations are treated as realizations from a network ensemble. To encode interaction preferences between individuals, we choose the generalized hypergeometric ensemble of random graphs, which is described by a closed-form probability distribution. From this distribution we calculate Shannon entropy as a measure of potentiality. This allows …
A wide array of complex biological, social, and physical systems have recently been shown to be quantitatively described by Ising models, which lie at the intersection of statistical physics and machine learning. Here, we study the fundamental question of how to optimize the state of a networked Ising system given a budget of external influence. In the continuous setting where one can tune the influence applied to each node, we propose a series of approximate gradient ascent algorithms based on the Plefka expansion, which generalizes the naïve mean field and TAP approximations. In the discrete…
In an effort to understand why individuals choose to participate in personally-expensive pro-environmental behaviors, environmental and behavioral economists have examined a moral-motivation model in which the decision to adopt a pro-environmental behavior depends on the society-wide market share of that behavior. An increasing body of practical research on adoption of pro-environmental behavior emphasizes the importance of encouragement from local social contacts and messaging about locally-embraced norms: we respond by extending the moral-motivation model to a social networks setting. We obt…
Temporal social networks are characterized by {heterogeneous} duration of contacts, which can either follow a power-law distribution, such as in face-to-face interactions, or a Weibull distribution, such as in mobile-phone communication. Here we model the dynamics of face-to-face interaction and mobile phone communication by a reinforcement dynamics, which explains the data observed in these different types of social interactions. We quantify the information encoded in the dynamics of these networks by the entropy of temporal networks. Finally, we show evidence that human dynamics is able to m…
We study the Axelrod's cultural adaptation model using the concept of cluster size entropy, $S_{c}$ that gives information on the variability of the cultural cluster size present in the system. Using networks of different topologies, from regular to random, we find that the critical point of the well-known nonequilibrium monocultural-multicultural (order-disorder) transition of the Axelrod model is unambiguously given by the maximum of the $S_{c}(q)$ distributions. The width of the cluster entropy distributions can be used to qualitatively determine whether the transition is first- or second-o…
We study how the opinions of a group of individuals determine their spatial distribution and connectivity, through an agent-based model. The interaction between agents is described by a Potts-like Hamiltonian in which agents are allowed to move freely without an underlying lattice (the average network topology connecting them is determined from the parameters). This kind of model was derived using maximum entropy statistical inference under fixed expectation values of certain probabilities that (we propose) are relevant to social organization. Control parameters emerge as Lagrange multipliers …
Human communication is commonly represented as a temporal social network, and evaluated in terms of its uniqueness. We propose a set of new entropy-based measures for human communication dynamics represented within the temporal social network as event sequences. Using real world datasets and random interaction series of different types we find that real human contact events always significantly differ from random ones. This human distinctiveness increases over time and by means of the proposed entropy measures, we can observe sociological processes that take place within dynamic communities.
We empirical study the signs' property in the directed signed social networks of Slashdot and Epinions by using an reshuffled approach. Through calculating the entropy $S_{out}$ and the giant component $G$, we find an interesting 90/10 phenomenon: each individual labels his/her neighbors as friends with $90\%$ or foes with $10\%$ uniformly random from the macroscopic perspective. We also find that the entropy $S_{out}$ is suppressed by the non-randomness of labeling sign. Our present work can prove how do the randomness and the non-randomness coexist in human behavior of labeling signs, qualit…
Recent research has explored the increasingly important role of social media by examining the dynamics of individual and group behavior, characterizing patterns of information diffusion, and identifying influential individuals. In this paper we suggest a measure of causal relationships between nodes based on the information-theoretic notion of transfer entropy, or information transfer. This theoretically grounded measure is based on dynamic information, captures fine-grain notions of influence, and admits a natural, predictive interpretation. Causal networks inferred by transfer entropy can di…
It is commonly believed that patterns of social ties affect individuals' economic status. Here, we translate this concept into an operational definition at the network level, which allows us to infer the economic wellbeing of individuals through a measure of their location and influence in the social network. We analyze two large-scale sources: telecommunications and financial data of a whole country's population. Our results show that an individual's location, measured as the optimal collective influence to the structural integrity of the social network, is highly correlated with personal eco…
It is widely acknowledged that the initial spreaders play an important role for the wide spreading of information in complex networks. Thus, a variety of centrality-based methods have been proposed to identify the most influential spreaders. However, most of the existing studies have overlooked the fact that in real social networks it is more costly and difficult to convince influential individuals to act as initial spreaders, resulting in a high risk in maximizing the spreading. In this paper, we address this problem on the basis of the assumption that large-degree nodes are activated with a …
Probability distributions having power-law tails are observed in a broad range of social, economic, and biological systems. We describe here a potentially useful common framework. We derive distribution functions $\{p_k\}$ for situations in which a `joiner particle' $k$ pays some form of price to enter a `community' of size $k-1$, where costs are subject to economies-of-scale (EOS). Maximizing the Boltzmann-Gibbs-Shannon entropy subject to this energy-like constraint predicts a distribution having a power-law tail; it reduces to the Boltzmann distribution in the absence of EOS. We show that th…
Data from social media are providing unprecedented opportunities to investigate the processes that rule the dynamics of collective social phenomena. Here, we consider an information theoretical approach to define and measure the temporal and structural signatures typical of collective social events as they arise and gain prominence. We use the symbolic transfer entropy analysis of micro-blogging time series to extract directed networks of influence among geolocalized sub-units in social systems. This methodology captures the emergence of system-level dynamics close to the onset of socially rel…
Entropic analysis of a scenario at a traffic intersection is attempted in detail. The model is utilized to define Conflict Entropy. It is shown that with the use of strategies (policies) like installing traffic lights and construction of flyovers the Entropy is reduced thereby making the traffic ordered. It is shown that these policies help in reducing the Entropy and eliminating the Conflict Entropy completely in both the cases. Such an analysis can find immense application in deciding a favorable policy and in formulation of artificial intelligence algorithms. A striking similarity of the tr…
Models of networks play a major role in explaining and reproducing empirically observed patterns. Suitable models can be used to randomize an observed network while preserving some of its features, or to generate synthetic graphs whose properties may be tuned upon the characteristics of a given population. In the present paper, we introduce the Fitness-Corrected Block Model, an adjustable-density variation of the well-known Degree-Corrected Block Model, and we show that the proposed construction yields a maximum entropy model. When the network is sparse, we derive an analytical expression for …
Influence maximization in social networks has typically been studied in the context of contagion models and irreversible processes. In this paper, we consider an alternate model that treats individual opinions as spins in an Ising system at dynamic equilibrium. We formalize the \textit{Ising influence maximization} problem, which has a natural physical interpretation as maximizing the magnetization given a budget of external magnetic field. Under the mean-field (MF) approximation, we present a gradient ascent algorithm that uses the susceptibility to efficiently calculate local maxima of the m…
