基于概念的网络广告推荐
Concept-based Recommendations for Internet Advertisement
摘要:
被认为是有趣的广告商检测条款的问题。如果一家公司已经购买了一些描述某些服务的广告术语,那么找出竞争公司购买的术语是合理的。其中一部分可以作为未来的广告条款推荐给公司。这项工作的目标是提出更好的解释建议的基础上FCA和关联规则。
英文摘要:
The problem of detecting terms that can be interesting to the advertiser is considered. If a company has already bought some advertising terms which describe certain services, it is reasonable to find out the terms bought by competing companies. A part of them can be recommended as future advertising terms to the company. The goal of this work is to propose better interpretable recommendations based on FCA and association rules.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。