Estimating the Effect of Timing on Coupon Effectiveness
估计时机对优惠券有效性的影响
机构 * Mercari, Inc.(Mercari公司)
AI总结 提出一个因果推断框架,利用自然随机对照试验估计在关键时机发送优惠券的效果,无需专用AB测试,并通过案例和公开数据集验证其有效性。
Comments 12 pages, 5 figures. Published in Proceedings of the 1st Workshop on End-End Customer Journey Optimization, co-located with KDD 2022, August 15, 2022, Washington, DC