KDD

STAR: Structured Tokenization and Target-Aware Interest Representation for PCVR Prediction

STAR：面向点击后转化率（PCVR）预测的结构化分词与目标感知兴趣表示

Yimeng Xu, Ruihao Zhang, Yingqi Song, Ying Jiang, Lan Ma

AI总结 针对KDD Cup 2026腾讯UniRec挑战赛，提出STAR框架，结合结构化分词与目标感知兴趣表示，经实验验证其各组件对PCVR预测的AUC有显著提升。

Comments Accepted to KDD Cup 2026. Code is available at: this https URL (https://github.com/AIzealotwu/taac_26_academic_rank2_firstround_rank11_secondround)