Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges
更少流量,更好结果:实时广告交易平台中感知竞争的请求调度
AI总结 该研究针对实时广告交易平台请求过度分发的问题,提出感知竞争的请求调度框架,经在线实验验证可降低DSP请求量并提升净收入。
Comments Accepted for presentation at AdKDD 2026, the premier workshop on artificial intelligence for advertising, held in conjunction with the 32nd ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2026)