CanniUplift: A Holistic Framework for Mitigating Seller and Incentive Cannibalization in E-commerce Uplift Modeling
CanniUplift:缓解电商增益建模中商家蚕食与激励蚕食的整体框架
机构 * Taobao & Tmall Group of Alibaba(阿里巴巴淘宝及天猫集团)
AI总结 针对传统电商增益模型违反SUTVA的两类蚕食问题,提出含PGA、RDD和Treat-Attention的统一框架,实验与线上部署均验证其可显著提升平台增量GMV与ROI。
Comments Accepted to KDD 2026, 12 pages, 4 figures