AAAI

LLM-OSDA: An Optimal-Stopping Dynamic Auction for Native Advertising in Multi-Turn LLM Conversations

LLM-OSDA：多轮大语言模型对话中原生广告的最优停止动态拍卖机制

Yan Fang, Jialin Chen, Chun Gan, Hang Yu, Mingjun Nie, Yeyu Zhang, Fengxiang He, Ching Law

AI总结 针对多轮LLM对话中原生广告的时机与分配耦合问题，提出LLM-OSDA动态拍卖机制，结合贝尔曼最优停止等，在模拟实验中使净收益提升11%且用户留存相当。

Comments 14 pages, 7 figures. Submitted to the 41st AAAI Conference on Artificial Intelligence (AAAI 2027)