Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?
大型语言模型能否识别转化归因中有意义的接触点?
机构 * State Key Laboratory for Novel Software Technology, Nanjing University(南京大学计算机软件新技术国家重点实验室) ; School of Intelligence Science and Technology, Nanjing University(南京大学智能科学与技术学院) ; Taobao & Tmall Group of Alibaba(阿里巴巴淘宝天猫集团)
专题命中 领域大模型 :LLM(summary_cn,abstract);large language model(title,abstract);language model(title,abstract);foundation model(abstract)
AI总结 该研究针对转化归因接触点选择的语义差距问题,评估LLMs识别隐藏关联的能力,分析提示策略与模型选择的影响,还将LLM归因标签用于提升CVR模型性能。
Comments 6 pages, 4 figures, 3 tables; accepted as a short paper at CIKM 2026