一个品牌竞争经济模型中的凝聚
Condensation in an Economic Model with Brand Competition
摘要:
提出了一个基于线性主体的品牌竞争模型。每个代理都属于两个品牌之一,并与其最近的邻居进行交互。在这个过程中,代理商可以决定改变到其他品牌,如果此举是有益的。数值模拟结果表明,当所有代理商都属于同一品牌时,系统总是处于一种凝聚状态。我们研究了模型中不同参数对凝聚时间的影响,以及反垄断规则和品牌忠诚度等避免凝聚的机制对凝聚时间的影响。
英文摘要:
We present a linear agent based model on brand competition. Each agent belongs to one of the two brands and interacts with its nearest neighbors. In the process the agent can decide to change to the other brand if the move is beneficial. The numerical simulations show that the systems always condenses into a state when all agents belong to a single brand. We study the condensation times for different parameters of the model and the influence of different mechanisms to avoid condensation, like anti monopoly rules and brand fidelity.
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