题名与读者分析--以读者为中心的题名生成
Analysis of Titles and Readers For Title Generation Centered on the Readers
摘要：
文件的标题有两个作用，一是提供一个紧凑的摘要，二是引导读者阅读文件。传统的标题生成侧重于从文档中作者的措辞中找到关键表达，以给出紧凑的摘要，而很少关注读者的兴趣。要使标题发挥好它的第二个作用，就必须明确标题的内容（“说什么”）和措辞（“怎么说”），才能有效地吸引目标读者的兴趣。本文首先通过对科技论文标题与报纸新闻标题的对比研究，确定了面向普通读者的标题的典型内容和措辞。接下来，我们描述了一个关于标题的内容和措辞对读者兴趣的影响的问卷调查结果。对普通读者和知识渊博的读者的调查显示出共同的和不同的兴趣倾向。
英文摘要：
The title of a document has two roles, to give a compact summary and to lead the reader to read the document. Conventional title generation focuses on finding key expressions from the author's wording in the document to give a compact summary and pays little attention to the reader's interest. To make the title play its second role properly, it is indispensable to clarify the content (``what to say'') and wording (``how to say'') of titles that are effective to attract the target reader's interest. In this article, we first identify typical content and wording of titles aimed at general readers in a comparative study between titles of technical papers and headlines rewritten for newspapers. Next, we describe the results of a questionnaire survey on the effects of the content and wording of titles on the reader's interest. The survey of general and knowledgeable readers shows both common and different tendencies in interest.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
