互联网时代的消费品选择过程:实现最大效用的障碍与政策选择
The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options
摘要:
中介机构,如房地产经纪人,消费者报告和Zagats,长期以来一直帮助买家确定他们最合适的选择。现在,数据库和互联网的结合使他们能够更有效地为消费者服务。本文首先提供了一个由三部分组成的框架,以了解不断演变的选择援助形式。然后,它集中在许多潜在的障碍,可能会阻止购物者享受这些发展中技术的全部好处。文章的结论是,调整企业战略和执行现行法律可以有效地克服大多数障碍,但同时指出了政府可能需要采取积极行动的几个领域,例如防止出现反竞争的进入壁垒。
英文摘要:
Intermediaries, like real estate agents, Consumer Reports, and Zagats, have long helped buyers to identify their most suitable options. Now, the combination of databases and the Internet enables them to serve consumers dramatically more effectively. This article begins by offering a three-part framework for understanding the evolving forms of selection assistance. It then focuses on numerous potential obstacles that could prevent shoppers from enjoying the full benefits of these developing technologies. While concluding that adjustments to business strategies and the enforcement of existing laws can effectively overcome most of these impediments, the article identifies several areas where proactive government action may be desirable, such as to prevent the emergence of anticompetitive entry barriers.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。