Information personalization refers to the automatic adjustment of information content, structure, and presentation tailored to an individual user. By reducing information overload and customizing information access, personalization systems have emerged as an important segment of the Internet economy. This paper presents a systematic modeling methodology - PIPE (`Personalization is Partial Evaluation') - for personalization. Personalization systems are designed and implemented in PIPE by modeling an information-seeking interaction in a programmatic representation. The representation supports the description of information-seeking activities as partial information and their subsequent realization by partial evaluation, a technique for specializing programs. We describe the modeling methodology at a conceptual level and outline representational choices. We present two application case studies that use PIPE for personalizing web sites and describe how PIPE suggests a novel evaluation criterion for information system designs. Finally, we mention several fundamental implications of adopting the PIPE model for personalization and when it is (and is not) applicable.
Personalization customizes information access. The PIPE ("Personalization is Partial Evaluation") modeling methodology represents interaction with an information space as a program. The program is then specialized to a user's known interests or information seeking activity by the technique of partial evaluation. In this paper, we elaborate PIPE by considering requirements analysis in the personalization lifecycle. We investigate the use of scenarios as a means of identifying and analyzing personalization requirements. As our first result, we show how designing a PIPE representation can be cast…
Information personalization is fertile ground for application of AI techniques. In this article I relate personalization to the ability to capture partial information in an information-seeking interaction. The specific focus is on personalizing interactions at web sites. Using ideas from partial evaluation and explanation-based generalization, I present a modeling methodology for reasoning about personalization. This approach helps identify seven tiers of `personable traits' in web sites.
Geographic Information Systems (GIS) are widely used in different domains of applications, such as maritime navigation, museums visits and route planning, as well as ecological, demographical and economical applications. Nowadays, organizations need sophisticated and adapted GIS-based Decision Support System (DSS) to get quick access to relevant information and to analyze data with respect to geographic information, represented not only as spatial objects, but also as maps. Several research works on GIS personalization was proposed: Face the great challenge of developing both the theory and pr…
Two key, but usually ignored, issues for the evaluation of methods of personalization for information retrieval are: that such evaluation must be of a search session as a whole; and, that people, during the course of an information search session, engage in a variety of activities, intended to accomplish differ- ent goals or intentions. Taking serious account of these factors has major impli- cations for not only evaluation methods and metrics, but also for the nature of the data that is necessary both for understanding and modeling information search, and for evaluation of personalized suppor…
Semantic search technology has received more attention in the last years. Compared with the keyword based search, semantic search is used to excavate the latent semantics information and help users find the information items that they want indeed. In this paper, we present a novel approach for semantic search which combines Multi-Categorization Semantic Analysis with personalization technology. The MCSA approach can classify documents into multiple categories, which is distinct from the existing approaches of classifying documents into a single category. Then, the search history and personal i…
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called "filter bubbles", which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google se…
The Personalization of information has taken recommender systems at a very high level. With personalization these systems can generate user specific recommendations accurately and efficiently. User profiling helps personalization, where information retrieval is done to personalize a scenario which maintains a separate user profile for individual user. The main objective of this paper is to explore this field of personalization in context of user profiling, to help researchers make aware of the user profiling. Various trends, techniques and Applications have been discussed in paper which will f…
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is leading to concerns about Filter Bubble effects, where certain users are simply unable to access information that the search engines' algorithm decides is irrelevant. Despite these concerns, there has been little quantification of the extent of personalization in Web search today, or the user attributes that cause it. In light of this situation, we make three co…
Online service platforms (OSPs), such as search engines, news-websites, ad-providers, etc., serve highly pe rsonalized content to the user, based on the profile extracted from his history with the OSP. Although personalization (generally) leads to a better user experience, it also raises privacy concerns for the user---he does not know what is present in his profile and more importantly, what is being used to per sonalize content for him. In this paper, we capture OSP's personalization for an user in a new data structure called the person alization vector ($η$), which is a weighted vector over…
Search engines play a central role in routing political information to citizens. The algorithmic personalization of search results by large search engines like Google implies that different users may be offered systematically different information. However, measuring the causal effect of user characteristics and behavior on search results in a politically relevant context is challenging. We set up a population of 150 synthetic internet users ("bots") who are randomly located across 25 US cities and are active for several months during the 2020 US Elections and their aftermath. These users diff…
Search results personalization has become an effective way to improve the quality of search engines. Previous studies extracted information such as past clicks, user topical interests, query click entropy and so on to tailor the original ranking. However, few studies have taken into account the sequential information underlying previous queries and sessions. Intuitively, the order of issued queries is important in inferring the real user interests. And more recent sessions should provide more reliable personal signals than older sessions. In addition, the previous search history and user behav…
It is shown that personalization of web content can be advantageously viewed as a form of partial evaluation --- a technique well known in the programming languages community. The basic idea is to model a recommendation space as a program, then partially evaluate this program with respect to user preferences (and features) to obtain specialized content. This technique supports both content-based and collaborative approaches, and is applicable to a range of applications that require automatic information integration from multiple web sources. The effectiveness of this methodology is illustrated…
