互联网与企业战略再审视：从数字连接到AI赋能企业，1996-2026
Internet and Enterprise Strategy Revisited: From Digital Connectivity to AI-Enabled Enterprises, 1996 - 2026
- ISEG, Universidade de Lisboa（里斯本大学商业经济学院）
机构由 AI 辅助整理，请以论文原文为准。
AI总结：
本文重新评估1996年《互联网与企业战略》一文，论证从数字连接到AI赋能企业的演进扩展而非取代互联网战略，企业战略现通过数字基础设施、算法协调、生态系统与治理能力实施。
AI中文摘要：
本文重新审视了1996年发表的《互联网与企业战略》一文，并评估了其命题在数字连接演变为2026年AI赋能企业环境的过程中是如何被证实、转化或反驳的。该再评估结合了历史解读与对互联网赋能能力、行业结构、价值链转型、平台中介、网络安全、数据治理、人工智能和数字主权等方面的结构化比较。分析表明，该文章正确预见了电子市场、网络中介、交易安全、在线社区以及互联网使用的内部规则的战略相关性。然而，当代互联网已超越了原有的框架：它现在是一个平台化、数据密集、依赖云、受监管、地缘政治竞争激烈且日益由AI中介的环境。本文认为，从连接到AI赋能企业系统的这一演进并未取代互联网战略，而是对其进行了扩展。对许多企业而言，企业战略现在通过数字基础设施、算法协调、生态系统参与和治理能力来实施。
英文摘要：
This paper revisits the 1996 article Internet and Enterprise Strategy and assesses how its propositions were confirmed, transformed, or contradicted as digital connectivity evolved into an AI-enabled enterprise environment by 2026. The reassessment combines historical interpretation with a structured comparison of Internet-enabled capabilities, industry structure, value-chain transformation, platform intermediation, cybersecurity, data governance, artificial intelligence, and digital sovereignty. The analysis shows that the article correctly anticipated the strategic relevance of electronic markets, cybermediaries, transaction security, online communities, and internal rules for Internet use. However, the contemporary Internet exceeds the original framing: it is now a platformized, data-intensive, cloud-dependent, regulated, geopolitically contested, and increasingly AI-mediated environment. The paper argues that this progression from connectivity to AI-enabled enterprise systems does not replace Internet strategy; it extends it. For many firms, enterprise strategy is now enacted through digital infrastructures, algorithmic coordination, ecosystem participation, and governance capabilities.
