组装、打破与拒绝面具：直播中AI中介的自我呈现中的能动性

中文摘要 AI 辅助

我们的混合方法研究考察了中国女性主播如何在性别、商业、组织和平台压力以及个人议程的背景下，利用面具来构建理想化的中介化人设。我们基于面具的概念，分析了627条招聘帖子，并对26位中国女性主播进行了直播观察和访谈。我们发现，主播们通过身体、AI中介技术、空间、表演和社会关系组装面具，以变得可识别同时保护个人边界。这些面具不断被协商，当需求变得不一致或不可持续时，参与者有时会打破、抵制或拒绝它们。我们将面具化概念化为一种社会技术组装，其中能动性在于维护、破坏和重新配置关系，而非控制单一界面。我们进一步理论化打破作为面具化的重要部分，它暴露了隐藏的劳动和可见性的不平等成本。我们为更可协商、可争议和支持能动性的AI中介自我呈现提供了理论和设计方向。

英文摘要

Our mixed-method study examines how Chinese women livestreamers use masking to construct idealized mediated personas while navigating gendered, commercial, organizational, and platform pressures alongside personal agendas. We built on the concept of masking, analyzed 627 recruitment posts, and conducted livestream observations and interviews with 26 Chinese women streamers. We found that streamers assembled masks across bodies, AI-mediated technologies, spaces, performances, and social relations to become recognizable while protecting personal boundaries. These masks were continually negotiated, and participants sometimes broke, resisted, or refused them when demands became misaligned or unsustainable. We conceptualize masking as a sociotechnical assemblage in which agency lies in preserving, disrupting, and reconfiguring relations rather than controlling a single interface. We further theorize breaking as a consequential part of masking that exposes hidden labor and unequal costs of visibility. We offer theoretical and design directions for more negotiable, contestable, and agency-supporting AI-mediated self- presentation.

发表机构

• University of Illinois Urbana-Champaign（伊利诺伊大学厄巴纳-香槟分校）
• University of Toronto（多伦多大学）

机构由 AI 辅助整理，请以论文原文为准。