通过文化适应性AI视频持久减少女性健康错误信息信念
Durably Reducing Belief in Women's Health Misinformation Through Culturally Adaptive AI Videos
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中文总结 AI 辅助
本研究通过现场实验证明，文化适应性AI视频（演讲者与社区成员相似）能将印度低识字率女性的健康错误信息信念持久降低30%，效果优于中性视频，尤其对社区强化的信念有效。
中文摘要 AI 辅助
健康错误信息对女性的伤害不成比例，然而干预措施很少针对维持虚假信念的社区规范。我们测试了文化适应性AI生成的视频（其中演讲者看起来像来自她所在社区的人）是否能减少印度郊区低识字率女性的错误信息信念。在一项现场实验（N=434）中，参与者观看了由适应性或中性演讲者出演的AI生成视频。与不干预的对照组相比，文化适应性演讲者将错误信息信念降低了30%，几乎是中性演讲者所产生减少量的两倍。实验后访谈表明，女性将中性条件视为普通视频，但认出了适应性演讲者。效果持续了三周。适应性优势在由社区强化的信念（如将不孕归咎于女性）上最为显著，而在医学知识差距（如理解疫苗）上则微不足道。这些发现证明了文化适应性AI干预在对抗社会嵌入的健康错误信息方面的潜力。
英文摘要
Health misinformation disproportionately harms women, yet interventions rarely address the community norms that sustain false beliefs. We test whether culturally adaptive AI-generated video in which the presenter looks like someone from her community reduces misinformation belief among low-literacy women in suburban India. In a field experiment (N=434), participants watched an AI-generated video featuring either an adaptive or neutral presenter. The culturally adaptive presenter reduced misinformation belief by 30%, nearly twice the reduction produced by the neutral presenter compared to the non-intervention control condition. Post-experiment interviews suggest women recalled the neutral condition as a generic video but recognized the adaptive presenter. Gains persisted for three weeks. The adaptive advantage was largest for beliefs reinforced by community, such as blaming women for infertility, and negligible for medical knowledge gaps, such as understanding vaccines. These findings demonstrate the potential of culturally adaptive AI interventions to counter socially embedded health misinformation.
