日本消费者在黑暗商业模式体验中的不安、矛盾心理与忍耐性不忠
Unease, Ambivalence, and Endured Disloyalty in Japanese Consumer Experiences with Dark Commercial Patterns
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中文总结 AI 辅助
本研究通过对比实验发现，日本特有黑暗模式不易察觉但危害大，其存在普遍降低消费者积极情绪与接受度，并引发不安、矛盾及忍耐性不忠。
中文摘要 AI 辅助
黑暗商业模式和欺骗性用户界面（UI）设计（简称DP）诱使消费者采取有利于股东的行动。DP的法律和伦理影响受到社会文化背景的塑造。日本存在特殊类型的DP，但这些DP对消费者态度和行为的影响仍未得到充分探索。我们报告了首项针对日本消费者的比较性混合方法用户研究（N=84），其中一半参与者（n=40）在模拟电子商务网站中体验了一系列DP——包括日本特有的变体。我们发现，日本DP属于最不易察觉的类型，并造成了最高的模拟财务损害，其中“未翻译”被认为极具干扰性，而“字母汤”则被认为极具欺骗性。与体验无DP版本在线商店的对照组（N=44）进行的比较分析显示，积极情绪和接受度方面存在显著的负面差异。定性分析揭示了消费者-企业关系中的文化规范，特别是不安、矛盾心理和忍耐性不忠（fuseijitsu）。对于参与该研究公开播出节目的参与者（n=10），未发现抽样偏差的证据，表明存在真实的欺骗和不可接受性。我们的研究结果表明，虽然对特定DP的反应和识别能力可能因个体而异，但DP的存在本身往往会对大多数日本消费者产生负面影响。
英文摘要
Dark commercial patterns and deceptive user interface (UI) designs (or DPs) trick consumers into actions that benefit the shareholders. The legal and ethical implications of DPs are shaped by the sociocultural context. Special types of DPs exist in Japan, but the impact of these DPs on consumer attitudes and behaviour remains underexplored. We report on the first comparative mixed methods user study with Japanese consumers (N = 84), half of whom (n = 40) experienced a range of DPs---including the Japanese varieties---in a simulated e-commerce website. We discovered that the Japanese DPs were among the least noticeable and caused the highest simulated financial harm, with Untranslation perceived as highly disruptive and Alphabet Soup highly deceptive. Comparative analyses with a group that experienced the DP-free version of the online store (N = 44) revealed a sharp negative difference in positive emotions and acceptance. Qualitative analyses surfaced cultural norms in consumer-business relationships, notably unease, ambivalence, and endured disloyalty (fuseijitsu). No evidence of sampling biases was found for the participants involved in a publicly broadcast programme on the study (n = 10), indicating true deception and unacceptability. Our findings suggest that while reactions toward and ability to recognize a given DP may vary across individuals, the mere presence of DPs tends to have negative effects on most Japanese consumers.
发表机构
- Institute of Science Tokyo（东京科学大学）
- University of Cambridge（剑桥大学）
机构由 AI 辅助整理，请以论文原文为准。
