创造者难以放弃自己产生的想法
Creators Have Difficulty Abandoning Ideas They Generated
- CUHK Business School, The Chinese University of Hong Kong（香港中文大学商学院）
- Rotman School of Management, University of Toronto（多伦多大学罗特曼管理学院）
- The Institute of Management Research, Seoul National University（首尔国立大学管理研究所）
机构由 AI 辅助整理，请以论文原文为准。
AI总结：
本研究发现创意禀赋效应：人们从自己产生的想法中选时提交更多低质量想法，该效应跨任务、抗信息干预，数月后重审想法可提升选择性，探讨其对个人和组织的意义。
AI中文摘要：
创造力研究人员通常将创造过程分为两个阶段：产生与选择。虽然人们对想法产生的心理学（例如导致更多新颖且有用想法的因素）已有较多了解，但对选择的本质或产生与选择如何相互作用却知之甚少。本研究探究产生想法的行为可能如何扭曲选择过程。采用激励相容范式，成对参与者审查相同想法，仅提交高质量想法可获奖励，结果发现：人们在从自己产生的想法中选择时，会提交更多低质量想法，此即“创意禀赋效应”。该效应在两个领域的三项任务中均存在，且不受信息干预（即明确告知人们该效应）的影响，但让参与者数月后重新审视自己的想法会提高其选择性。本文还讨论了该效应对个人和组织的更广泛意义。
英文摘要：
Creativity researchers often distinguish between two stages of the creative process: generation versus selection. While much is known about the psychology of idea generation (e.g., the factors that lead to a greater number of novel and useful ideas), less is understood about the nature of selection, or how generation and selection interact. Here we investigate how the act of generating ideas may potentially distort the selection process. Using an incentive-compatible paradigm in which pairs of participants reviewed the same ideas and were rewarded for submitting only high-quality ideas, we find that people submit a greater number of lower-quality ideas when selecting among their own ideas than when selecting among another person's ideas (the Creative Endowment Effect). This effect generalizes across three tasks in two domains and is resistant to an informational intervention (i.e., explicitly telling people about the effect). However, having participants revisit their ideas several months later increases their selectivity. The broader implications for individuals and organizations are discussed.
