在治疗文化语境中塑造#wellbeing概念：通过Instagram叙事的分析
Shaping the notion of #wellbeing in the therapy culture context: an analysis through Instagram narratives
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中文总结 AI 辅助
本研究通过大数据分析、层次聚类、非参数统计测试、计算机视觉及目标检测模型，分析Instagram上#wellbeing的文本与视觉叙事，发现其话语女性化、聚焦心理层面，两大宏观叙事分别为心理健康及身体活动相关内容。
中文摘要 AI 辅助
本文旨在完成三项任务：（1）识别Instagram上与#wellbeing话题标签相关的文本及视觉主题与子主题；（2）评估这些主题不同的参与度水平；（3）研究分析的视觉叙事中存在的性别偏见。本研究采用一系列大数据分析技术，探究Instagram上#wellbeing的多个维度。首先，通过数据挖掘和文本分析方法处理9844条帖子样本，识别并分类重要话题标签，通过层次聚类将帖子分类为主题簇。随后使用非参数统计测试评估参与度。此外，使用计算机视觉模型分析和分类视觉叙事，根据视觉相似性将图像分组为社区。最后，使用目标检测模型检查图像中的性别代表性。研究发现，Instagram上围绕#wellbeing的话语主要女性化，且主要聚焦心理、精神层面；治疗及积极心理学叙事最普遍且参与度最高，而身体活动和营养相对次要。出现两大宏观叙事：其一为心理健康与情绪福祉，常带有与治疗、自我发现、精神和励志语录相关的话题标签；其二虽不突出，但涉及身体活动和健康习惯的主题与视觉叙事，强调锻炼和营养。
英文摘要
The aim of this paper is to (1) identify textual and visual themes and sub-themes associated with the #wellbeing hashtag on Instagram, (2) assess their varying levels of engagement and (3) investigate gender bias present in the analysed visual narratives. This study employs a range of big data analysis techniques to investigate various dimensions of wellbeing on Instagram. Initially, a sample of 9,844 posts was processed using data mining and text analysis methods to identify and categorise significant hashtags, which facilitated the classification of posts into thematic clusters through hierarchical clustering. Engagement was then assessed using non-parametric statistical tests. Additionally, computer vision models were used to analyse and classify visual narratives, grouping images into communities based on visual similarities. Finally, gender representation in the images was examined using object detection models. The study reveals that the discourse around #wellbeing on Instagram is predominantly feminised and focuses primarily on mental, psychological and spiritual aspects. Therapeutic and positive psychology narratives are the most prevalent and engaging, while physical activity and nutrition play a relatively secondary role. Two major macro-narratives emerge: firstly, mental health and emotional wellbeing, often featuring hashtags related to therapy, self-discovery, spirituality and motivational quotes; secondly, though less prominently, themes and visual narratives concerning physical activity and healthy habits, emphasising exercise and nutrition.
