回复、删除还是忽略？探究内容创作者如何感知和选择评论审核策略
Reply, Delete, or Ignore? Examining How Content Creators Perceive and Select Comment Moderation Strategies
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中文总结 AI 辅助
本研究通过对584名内容创作者的调查，探究其对删除、回复、忽略三种评论审核策略的感知与选择逻辑，发现情感安全、印象管理预期影响策略采用意愿，为创作者主导的治理研究提供设计启示。
中文摘要 AI 辅助
社交媒体平台上的内容创作者在其频道中占据高度可见的位置，因此创作者，尤其是拥有大量粉丝的创作者，会承受不成比例的网络伤害。为应对这类伤害，他们采取一系列审核策略，这些策略反过来又会影响受众所接触内容的可见性。本文探究内容创作者如何感知三种应对仇恨评论的审核策略（删除、回复或直接忽略），以及他们如何决定采用哪种策略。尽管创作者审核通常从安全角度进行研究，但创作者的监管决策也可能受到其行为在受众眼中的呈现方式、以及平台推荐算法对其奖励或惩罚的影响。通过对584名内容创作者开展调查，我们发现在创作者看来：（1）删除对实现安全最有益；（2）删除和回复都比忽略能带来更好的印象管理益处；（3）回复被认为能产生最高的算法益处。至关重要的是，虽然对情感安全和印象管理益处的预期显著预测了创作者采用每种评论审核策略的意愿，但感知到的算法益处并未如此。通过剖析创作者如何评估这些权衡，本研究为理解创作者主导的中层治理的人机交互（HCI）研究做出了贡献。我们最后提出设计启示，以支持创作者作为关键治理参与者，同时避免让他们独自承担网络安全的全部责任。
英文摘要
Content creators on social media sites occupy highly visible positions on their channels. As a result, creators, especially those with large followings, experience disproportionate levels of online harm. To address such harm, they enact a range of moderation strategies, which in turn shape the visibility of content that their audiences encounter. This paper examines how content creators perceive three moderation strategies to address hateful comments (deleting, replying to, or simply ignoring) and how they decide which strategy to deploy. While creator moderation is usually examined through the lens of safety, creators' regulation decisions may also be shaped by concerns about how their actions appear to audiences and how they are rewarded or penalized by platforms' recommendation algorithms. Conducting a survey of 584 content creators, we found that in their view, (1) deleting is the most beneficial for achieving safety, (2) both deleting and replying produce better impression management benefits than ignoring, and (3) replying is perceived to yield the highest algorithmic benefits. Crucially, while expectations of emotional safety and impression management benefits significantly predicted creators' willingness to adopt each comment moderation strategy, perceived algorithmic benefits did not. By unpacking how creators evaluate these trade-offs, this study contributes to HCI research on understanding creator-led, middle-level governance. We conclude with design implications for supporting creators as crucial governance actors without burdening them with sole responsibility for online safety.
