在脑海中可视化：图标设计塑造火灾风险的心理意象
Visualizing in the Mind's Eye: Icon Design Shapes Mental Imagery of Fire Risks
AI总结：
研究探讨数据可视化设计塑造心理意象进而影响决策的机制，通过预注册研究发现抽象几何图标可视化火灾风险数据比具体图标唤起更多图像，且心理意象增加会致规避风险决策，揭示可视化具体程度影响决策的细微机制。
AI中文摘要：
我们引入心理意象，即在“脑海中看到图像”，作为一种可由数据可视化设计塑造并进而影响决策的认知过程。在一项预注册研究（n = 400）中，我们发现抽象几何图标在可视化火灾风险数据时，比具体的着火房屋图标唤起更多心理图像，且产生更多样化和个性化的心理图像。中介分析表明，心理意象增加随后通过唤起负面影响导致规避风险的决策。这些发现揭示了可视化具体程度影响决策的细微机制：具体设计可能通过限制心理意象实际上抑制情感驱动行为。
英文摘要：
We introduce mental imagery, or seeing images in the "mind's eye," as a cognitive process that can be shaped by data visualization design and in turn impact decisions. We found in a preregistered study (n = 400) that abstract geometric icons visualizing fire risk data evoked more mental images than concrete house-on-fire icons, and also produced more diverse and personalized mental images. Mediation analysis showed that increased mental imagery subsequently led to risk-averse decisions through evoking negative affect. These findings reveal a nuanced mechanism through which visualization concreteness influences decisions: concrete designs may actually suppress affect-driven behavior by restricting mental imagery.
