AI 中文总结
研究社交媒体干预对机器人和人类传播健康错误信息的威慑作用，基于威慑理论进行探讨，发现多数干预对机器人有持续效果，对人类效果不显著，为应对健康错误信息传播提供理论与实践启示。
AI 中文摘要
在社交媒体领域，信息传播至关重要，但受机器人和人类传播的错误信息影响。为解决此问题，社交媒体平台实施了移除、减少和告知等干预措施。本研究基于威慑理论，探讨这些干预措施对传播健康错误信息的机器人和人类的效果。结果表明，多数干预措施对机器人及其活动能产生数年的持续影响，但对人类及其活动的威慑效果不显著。研究结果为应对健康错误信息传播提供了理论和实践启示。
英文摘要
In the realm of social media, information dissemination is pivotal, yet it is tainted by the proliferation of misinformation propagated by both bots and humans, bearing consequential impacts on individuals and society. To address this issue, social media platforms have implemented removal, reduction, and informing interventions, acting as deterrent mechanisms to dissuade users from engaging in the spread of misinformation. Nonetheless, the sustained effectiveness of these interventions on bots and humans remains unclear. Drawing on deterrence theory, this study examines the efficacy of social media interventions on bots and humans sharing health misinformation. Our results show that most interventions can have sustained effects on bots and their activities for years after intervention implementation. However, the interventions may not have significant deterrence effects on humans and their activities. Our findings offer important theoretical and practical implications by highlighting the importance of studying both bots and humans and developing creative strategies to tackle health misinformation dissemination.
Journal refEuropean Journal of Information Systems (2026), 1-28
DOI：10.1080/0960085X.2026.2620412
