AI 中文总结
研究集体旅游品牌价值，将目的地建模为门与菜单，用奥曼 - 沙普利核算分配品牌价值，发现分散管理者对门质量维护不足，还通过语言模型测量框架结构并举例说明品牌内污染排序。
AI 中文摘要
集体旅游品牌由不同管理者管理的资产共同产生，因此目的地管理者必须决定哪些资产需要集体保护。我们将目的地建模为门乘以菜单。门将基本投入和不可复制的锚点组合为一种弱联系公共物品；菜单通过对多样性的喜爱组合许多可复制的景点。约束性门元素的恶化具有非零的全品牌效应，而单个菜单景点的份额随着菜单规模的扩大而消失。奥曼 - 沙普利核算在资产间分配共同产生的品牌价值。在既定盈余和非使用价值条件下，分散的管理者在其他质量不变时会对物理门质量维护不足。我们用两种语言模型从166个经济体的导游文本中测量该框架的结构，对门标签与世界遗产名录进行部分外部核对，并用四个法国葡萄酒产区说明了品牌内污染排序。
英文摘要
A collective tourism brand is jointly produced by assets managed by different custodians, so destination managers must decide which assets require collective protection. We model a destination as a gate times a menu. The gate combines essential inputs and non-reproducible anchors as a weaker-link public good; the menu combines many reproducible attractions through love of variety. Deterioration of a binding gate element has a non-vanishing, brand-wide effect, whereas an individual menu attraction's share vanishes as the menu grows. Aumann-Shapley accounting allocates the jointly produced brand value across assets. Under stated surplus and non-use-value conditions, a decentralized custodian weakly under-maintains physical gate quality holding other qualities fixed. We measure the framework's constructs from guide text with two language models across 166 economies, subject the gate labels to a partial external check against the World Heritage List, and illustrate a within-brand contamination ordering with four French wine regions.
Comments32 pages, 2 figures
