从以产品为中心的检索到以体验为主导的商务：时尚电子商务用户体验的十二条候选设计原则
From Product-Centred Retrieval to Experience-Led Commerce:Twelve Candidate Design Principles for Fashion E-Commerce User Experience
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中文总结 AI 辅助
本文针对时尚电子商务提出十二条以体验为主导的商务设计原则，通过构建原型归纳得出，涉及多方面交互。各原则配有假设等，还指定了研究与实验，在研究完成前不称经验优越性。
中文摘要 AI 辅助
本文提出了十二条适用于高约束性、关系型时尚电子商务的以体验为主导的商务设计原则，这些原则是在构建多供应商原型VogueDrop时通过设计引导归纳得出的。这些原则涉及多入口发现、体验连续性、关系探索、偏好主权、证据范围对应、推荐时间可行性、客户兼容的商业排名、自适应但稳定的工作区、可归因的交易权限、结果关联学习、共享组合创作以及可问责的人机交接。本文以时尚为特定领域，其中合身性、组合、材料、身份敏感偏好、卖家分散、视觉对应和交付时间使交互故障可观察到，但并不主张这些原则在整个电子商务中普遍适用。每个候选原则都与一个预先指定的假设、主要行为结果和拒绝条件配对。指定了一项形成性关键事件研究和一项预先注册的匹配界面实验，并分别报告了用户体验和面向平台的结果。在这些研究完成之前，不声称有经验上的优越性。
英文摘要
This paper proposes twelve candidate Experience-Led Commerce design principles for high-constraint, relational fashion e-commerce, surfaced through design-led induction while building VogueDrop, a multi-vendor prototype. The principles address multi-entry discovery, experience continuity, relational exploration, preference sovereignty, evidence-scoped correspondence, recommendation-time feasibility, customer-compatible commercial ranking, adaptive but stable workspaces, attributable transaction authority, outcome-linked learning, shared composition authoring, and accountable human to agent handoff. The paper uses fashion as an intentionally bounded domain in which fit, composition, material, identity-sensitive preference, seller fragmentation, visual correspondence, and delivery timing make the interaction breakdown observable; it does not claim universal applicability across e-commerce. Each candidate principle is paired with a prespecified hypothesis, primary behavioural outcome, and rejection condition. A formative critical-incident study and a preregistered matched-interface experiment are specified, with user-experience and platform-facing outcomes reported separately. No empirical superiority is claimed before those studies are completed.
