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“我们都大祸临头了!*震惊表情符号*:TikTok短视频中关于气候变化的情感、观点和数据表达中的个人叙事

"We are all in big trouble! *Shock Emoji": Personal Narratives in Expressing Emotions, Opinions, and Data Regarding Climate Change in TikTok Short Videos

Chu Zhang, Simai Huang, Shaohua Wu, Yihuan Chen, Ray LC

arXiv 2607.11803首次发表:更新:

AI 中文总结

研究TikTok上#气候变化标签视频,发现创作者用幽默、生活故事等方式表达,借新闻媒体营造科学感,观众互动能重塑解读,揭示了短视频助力气候传播及创作者用个人叙事复述科学新闻的方式。

AI 中文摘要

气候变化引发对未来的焦虑。了解人们如何表达气候变化能帮助应对此类担忧。为研究社交媒体上的气候变化表达,我们分析了200条带有#气候变化标签的TikTok视频,识别出四类内容:情感表达、观点呼吁、新闻资讯和趋势劫持。创作者用幽默包装尖锐批评,以生活故事取代复杂讨论,借新闻媒体呈现碎片化信息并营造科学可信度。观众互动能重塑视频解读,虽可能强化既有观点,但有助于在缺乏社区结构的TikTok上建立社区。本研究揭示了创作者如何用个人叙事复述科学新闻,凸显短视频在气候传播中的作用。

英文摘要

Climate change is a source of anxiety about the future. Understanding how people express themselves about climate change enables us to address such concerns. To study climate change expression on social media, we analyzed 200 TikTok videos tagged with #climatechange, identifying four categories of content: expression-feelings, views-appeals, news-information, and trend-hijacking. We found that creators use humor to package sharp critiques, avoiding direct confrontation. They replace complex discussions with life stories, such as adopting a vegetarian lifestyle or deleting emails. They borrow from news media to present fragmented information as scientific interpretations, creating a perception of scientific credibility, balancing scientific accuracy with emotionality. Analysis of viewer responses showed they engaged empathetically, reshaping interpretations of videos. These interactions risk reinforcing existing views but help build community on TikTok, which lacks community structure. This study reveals how creators may retell news on science using personal narratives, highlighting how short-form videos enable climate communication.

Comments44 pages, 33 figures, presenting this paper at CSCW 2026

DOI:10.1145/3817034

论文原文

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