arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2607.03394cs.AIcs.CYcs.LG
收藏

从移动数据到商业洞察:用于大规模城市交通分析和决策支持的端到端分析框架

From Mobile Data to Business Insights: An End-to-End Analytics Framework for Large-Scale Urban Mobility Analysis and Decision Support

LIAAD;INESC-TEC;Mobile Network Analytics;NOS SGPS

Thiago Andrade, Shazia Tabassum, Miguel E. P. Silva, Ricardo Dinis, Joao Gama

AI总结:

研究通过调查城市环境中智能手机用户行为模式应对多领域挑战。开发数据平台,采用先进技术,构建模块化架构,应用可视化技术,模型可处理多种交通分析任务,为城市规划和商业决策提供见解。

摘要:

来自移动应用的实时位置数据是应对各种城市挑战的有力工具,在商业领域也有重要价值。本研究旨在通过调查城市环境中智能手机用户行为模式应对相关挑战,开发数据平台,采用先进技术,构建模块化架构并应用可视化技术,所开发模型可处理多种交通分析任务,为城市规划和商业决策提供见解。

英文摘要:

Real time location data derived from mobile applications is a powerful tool for addressing various urban challenges, including tourism planning, parking management, bus route optimization, and resource allocation. Besides, it offers invaluable insights for shaping strategic decisions in commercial domains such as location based services, market share analysis, and behavioral profiling. In this expansive study, we aim to address all of the aforementioned challenges by investigating the behaviors and patterns of smartphone users within urban environments, particularly in the domains of tourism, transportation, and retail. Our approach encompasses the development of a sophisticated data platform from inception to implementation, which includes the formulation of use cases, architectural design, and implementation of modules. We employ state of the art techniques and technologies, including data anonymization, ETL pipelines, and utilizing Google BigQuery and Vertex AI for data processing and machine learning model development. A modular architecture based on reusable analytical building blocks was developed to generate data products that support multiple stakeholder driven use cases. Additionally, we apply interactive data visualization techniques via Power BI to facilitate the effective interpretation of analytical findings by stakeholders. The developed models address a wide range of mobility analytics tasks, including mobility profiling, frequent trajectory mining, area of influence analysis, traffic anomaly detection, and origin destination pattern analysis. The results demonstrate the framework's ability to capture user mobility dynamics at fine spatial and temporal resolutions, providing actionable insights for urban planning and strategic business decision making.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑