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多早才算足够早?订阅流失预测中依赖于设计的观察窗口充分性

How Early Is Early Enough? Design-Dependent Observation-Window Sufficiency in Subscription Churn Prediction

Xiao Han, Yao Xiao, Chenyu Wu, Tongchen Zhang

arXiv 2607.00473首次发表:更新:

发表机构

Goizueta Business School; College of Computing; Pratt School of Engineering; Emory University; Georgia Institute of Technology; Duke University(戈伊苏埃塔商学院; 计算机学院; 普拉特工程学院; 埃默里大学; 佐治亚理工学院; 杜克大学)

机构由 AI 辅助整理,请以论文原文为准。

AI 中文总结

本研究基于KKBox数据集,通过九窗口充分性曲线发现手动续费用户早期行为在45-90天窗口内对流失预测提升显著,但曲线随实验设计(如移动目标、特征集)变化,强调窗口充分性声明需明确队列构建、目标定义和特征族。

AI 中文摘要

多少天的早期行为足以用于订阅流失预测?在公开的KKBox数据集中,流失的早期指标通常是某人合同状态的指标;然而,当查看大量流失的手动续费细分群体时,访问早期行为会显著提高对该特定细分群体的预测(120天时PR +0.10)。九窗口充分性曲线显示在45-90天区间内存在一个收益递减的拐点。然而,对三种队列/任务设计进行压力测试表明,该曲线对于被测试的设计是独特的;例如,在我们使用移动目标的测试中,曲线会反转,并且可能根据使用的特征集而偏移。因此,任何窗口充分性声明都应说明其队列构建、目标定义和特征族。所有证据来自一个音乐流媒体数据集;该机制应具有普遍性,但幅度可能不通用。

英文摘要

How many days of early behavior suffice for subscription churn prediction? In the public KKBox dataset, the early indicator of churn is typically an indicator of someone's contract status; however, when looking in the heavily churned manual-renewal segment, having access to early behavior creates a substantial increase in prediction for that specific segment (PR +0.10 at 120 days). A nine-window sufficiency curve shows diminishing returns; descriptive inflection detectors place a knee between 30 and 120 days depending on the metric and model class. Stress-testing over three cohort/task designs shows that this curve is singular to the design being tested; for example, in our test with a moving target, the curve inverts and can shift depending on the feature set used. Therefore, any window-sufficiency claim should state its cohort construction, target definition, and feature families. A survival-filtered replication on educational-attrition data (OULAD) confirms the rising-curve shape in one behavior-dominated setting (floor ROC 0.56 vs. 0.88), though signal composition inverts.

论文原文

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