记者、媒体与网红：2022年卡塔尔世界杯期间数字公共领域对话的分析
Journalists, media and influencers: An analysis of the conversation in the digital public sphere during the Qatar 2022 World Cup
AI总结：
研究分析了2022年卡塔尔世界杯期间数字公共领域中记者、媒体与网红之间的对话，通过社交网络分析探讨了信息密集度高事件中公众舆论监控的特点。
摘要：
重大体育赛事的公共数字对话发生在由记者和媒体与新兴中介如网红共同构成的混合系统中。本研究以2022年卡塔尔世界杯为例，分析了社交媒体上使用#Qatar2022标签的1,343个高互动账号（包括记者、媒体和网红）及5,000个随机样本用户。研究发现，记者在整个用户群体中代表性不足，但在高互动账号中显著占优，其可见性保持稳定。相比之下，媒体的平均关注度较低，仅在偶发情况下产生影响。因此，社交媒体上的记者权威性不在于参与量的主导，而在于在塑造公众注意力时占据参考位置的能力。
英文摘要：
Public digital conversation around major sporting events takes place within a hybrid system in which journalists and the media compete with new intermediaries, including influencers, to gain greater visibility and engage with audiences. This study analyses the Qatar 2022 World Cup as a case of high informational intensity and public opinion monitoring. To that end, social network analysis was applied to X/Twitter using the hashtag #Qatar2022, analysing 1,343 high-engagement accounts, including those of journalists, media and influencers, alongside a random sample of 5,000 users. The findings indicate that journalists are under-represented in the user population as a whole, but significantly over-represented among the highest-engagement accounts, and they maintain stable visibility. The media, by contrast, attract a lower average level of attention and tend to achieve only sporadic peaks of impact. Accordingly, journalistic authority on social media is observed less as dominance in terms of participation volume and more as the capacity to occupy reference positions when public attention is being shaped during the event.
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