arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2605.05855cs.IRcs.CL
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桥接被动与主动:通过主动表达建模增强对话启动推荐

Bridging Passive and Active: Enhancing Conversation Starter Recommendation via Active Expression Modeling

Bytedance Beijing China(字节跳动北京中国)

Yiqing Wu, Haoming Li, Guanyu Jiang, Jiahao Liang, Yongchun Zhu, Jingwu Chen, Feng Zhang

AI总结:

针对LLM驱动的对话搜索中被动推荐陷入回声室的问题,提出PA-Bridge框架,通过对抗分布对齐器桥接被动推荐与主动表达之间的分布差异,并引入语义离散化器实现流行度去偏,在线实验显著提升特征渗透率和用户活跃天数。

摘要:

大型语言模型(LLM)驱动的对话搜索正在将信息检索从被动关键词匹配转变为主动、开放式的对话。在此背景下,对话启动器被广泛部署,以提供个性化查询推荐,帮助用户发起对话。传统上,推荐这些启动器依赖于一个封闭的“曝光-点击”循环。然而,这种反馈循环机制使系统陷入回声室,加上数据稀疏性,无法捕捉由开放世界塑造的对话搜索意图的动态特性。结果,系统偏向于流行但通用的建议。在这项工作中,我们揭示了一个未被利用的范式转变,以打破这种有害的反馈循环:通过用户的主动表达来利用用户的“自由意志”。与传统推荐不同,对话搜索使用户能够通过手动输入查询完全绕过菜单。主动查询中的开放世界意图是打破这一循环的关键。然而,整合它们并非易事:(1)主动查询与制定的启动器之间存在固有的分布偏移。(2)此外,开放文本的“非ID化”特性使得传统的基于项目的流行度统计在大规模工业流式训练中无效。为此,我们提出了被动-主动桥接(PA-Bridge),一种新颖的框架,采用对抗分布对齐器来桥接被动推荐的启动器与主动表达之间的分布差距。此外,我们引入了一个语义离散化器,以实现流行度去偏算法的部署。在我们平台上的在线A/B测试表明,PA-Bridge显著提升了特征渗透率0.54%和用户活跃天数0.04%。

英文摘要:

Large Language Model (LLM)-driven conversational search is shifting information retrieval from reactive keyword matching to proactive, open-ended dialogues. In this context, Conversation Starters are widely deployed to provide personalized query recommendations that help users initiate dialogues. Conventionally, recommending these starters relies on a closed "exposure-click" loop. Yet, this feedback loop mechanism traps the system in an echo chamber where, compounded by data sparsity, it fails to capture the dynamic nature of conversational search intents shaped by the open world. As a result, the system skews towards popular but generic suggestions. In this work, we uncover an untapped paradigm shift to shatter this harmful feedback loop: harnessing user "free will" through active user expressions. Unlike traditional recommendations, conversational search empowers users to bypass menus entirely through manually typed queries. The open-world intents in active queries hold the key to breaking this loop. However, incorporating them is non-trivial: (1) there exists an inherent distribution shift between active queries and formulated starters. (2) Furthermore, the "non-ID-able" nature of open text renders traditional item-based popularity statistics ineffective for large-scale industrial streaming training. To this end, we propose Passive-Active Bridge (PA-Bridge), a novel framework that employs an adversarial distribution aligner to bridge the distributional gap between passively recommended starters and active expressions. Moreover, we introduce a semantic discretizer to enable the deployment of popularity debiasing algorithms. Online A/B tests on our platform, demonstrate that PA-Bridge significantly boosts the Feature Penetration Rate by 0.54% and User Active Days by 0.04%.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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