参与学术交流的组织账号在推特上的表现：存在、活动和参与模式
Organisational accounts engaged in scholarly communication on Twitter: Patterns of presence, activity and engagement
AI总结：
研究分析了9842个学术和政策相关组织账号在推特上的活动，发现其在关注者数量和学术推文比例上占优，但在生成互动式参与如引用和回复方面表现较弱，不同组织类别表现出不同的参与模式。
摘要：
组织账号是推特（现X）生态系统的重要组成部分。本研究通过将三个全球组织数据库（GRID、ROR 和 Overton）与两个包含推特数据的替代度量数据库（Altmetric 和前 Crossref 事件数据）链接，识别出9,842个与研究和政策相关的组织账号，这些账号曾发布过关于学术出版物的推文。所得到的公开数据集用于研究学术交流中的组织活动，从三个方面进行分析：社交媒体资本、推文活动和参与水平。结果显示，与所有参与学术交流的推特用户相比，组织账号在关注者数量和学术推文比例上具有显著优势。其学术推文通过点赞和转发获得高曝光度，但在生成更多互动式参与形式（如引用和回复）方面表现较弱。不同组织类别呈现出不同的参与模式：研究机构尤其专注于学术推文，而政府账号在所有指标上，包括更互动的指标上表现更佳。本研究不仅提供了一个组织账号的公开数据集和其识别的方法学框架，还突显了组织在塑造社交媒体上的学术讨论中的重要作用。
英文摘要：
Organisational accounts are an integral part of the Twitter (now X) ecosystem. This study identified 9,842 research- and policy-related organisational accounts that had tweeted about scholarly publications by linking three global organisational databases (GRID, ROR, and Overton) with two altmetric databases containing Twitter data (Altmetric and the former Crossref Event Data). The resulting openly available dataset was used to examine organisational activity in scholarly communication across three dimensions: social media capital, tweeting activity, and engagement level. The results show that, compared to all Twitter users engaged in scholarly communication, organisational accounts hold a notable advantage in terms of follower bases and the proportion of scholarly tweets. Their scholarly tweets achieve high visibility through likes and retweets but perform weakly in generating more conversational forms of engagement, such as quotes and replies. Distinct patterns emerge across organisational categories: research facilities, in particular, demonstrate the strongest focus on scholarly tweeting, whereas government accounts are comparatively more successful in eliciting engagement across all metrics, including the more interactive ones. This study contributes both an open dataset of organisational accounts and a methodological framework for their identification, while also highlighting the important roles that organisations play in shaping scholarly discourse on social media.
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