滚动叙事作为隐私政策的替代格式
Scrollytelling as an Alternative Format for Privacy Policies
AI总结：
滚动叙事通过动态视觉与文本结合，提升隐私政策的可读性和用户参与度，同时保持理解准确性。
摘要：
隐私政策通常很长、复杂且很少被阅读，这限制了其在知情同意中的有效性。我们研究了滚动叙事（scroll-driven narrative）作为一种隐私政策呈现格式。我们构建了一个原型，将完整的政策文本与动画视觉内容交织在一起，以创造动态的阅读体验。在一项在线研究（N=454）中，我们将我们的工具与文本、两种营养标签变体和一个独立的交互式可视化进行了比较。滚动叙事在文本上提高了用户体验，产生了更高的参与度、更低的认知负荷、更大的采用意愿以及更高的感知清晰度。它在理解准确性和信心方面与其它格式相当，仅有一种营养标签变体略胜一筹。对感知理解、透明度和信任的变化较小且统计上不明确。这些发现表明，滚动叙事可以在保持理解的同时增强政策阅读体验。我们讨论了无障碍政策沟通的设计影响，并确定了提高透明度和用户信任的方向。
英文摘要：
Privacy policies are long, complex, and rarely read, which limits their effectiveness in informed consent. We investigate scrollytelling, a scroll-driven narrative approach, as a privacy policy presentation format. We built a prototype that interleaves the full policy text with animated visuals to create a dynamic reading experience. In an online study (N=454), we compared our tool against text, two nutrition-label variants, and a standalone interactive visualization. Scrollytelling improved user experience over text, yielding higher engagement, lower cognitive load, greater willingness to adopt the format, and increased perceived clarity. It also matched other formats on comprehension accuracy and confidence, with only one nutrition-label variant performing slightly better. Changes in perceived understanding, transparency, and trust were small and statistically inconclusive. These findings suggest that scrollytelling can preserve comprehension while enhancing the experience of policy reading. We discuss design implications for accessible policy communication and identify directions for increasing transparency and user trust.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
