MindFuse：迈向营销策略协同创作中的生成式AI可解释性
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
AI总结：
MindFuse通过可解释生成式AI框架，实现营销策略协同创作中的内容生成、推理和实时优化，提升营销效率12倍。
摘要：
数字营销的未来在于人类创造力与生成式AI的融合，其中洞察、策略和叙事由智能系统共同创作。我们提出了MindFuse，一种大胆的可解释生成式AI框架，旨在成为营销过程中的战略伙伴。不同于传统LLM应用仅停留在内容生成层面，MindFuse将基于点击率的内容AI引导协同创作与大语言模型结合，以提取、解释并迭代基于真实广告数据的沟通叙事。MindFuse贯穿整个营销生命周期：从提炼竞争对手活动中的内容支柱和客户人设，到基于实时性能 telemetry 推荐飞行中的优化。它利用基于注意力的可解释性来诊断广告效果并指导内容迭代，同时通过动态叙事构建和叙事来对齐信息与战略目标。我们引入了生成式AI在营销中的新范式，其中LLM不仅生成内容，还通过内容进行推理，实时调整活动，并从受众参与模式中学习。我们的结果在代理部署中得到验证，显示了高达12倍的效率提升，为未来与实证受众数据（如GWI、尼尔森）和全 funnel 归因建模的整合奠定了基础。MindFuse重新定义了AI，不仅作为工具，而是作为现代营销创意和战略织体中的协作代理。
英文摘要：
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We present MindFuse, a brave new explainable generative AI framework designed to act as a strategic partner in the marketing process. Unlike conventional LLM applications that stop at content generation, MindFuse fuses CTR-based content AI-guided co-creation with large language models to extract, interpret, and iterate on communication narratives grounded in real advertising data. MindFuse operates across the full marketing lifecycle: from distilling content pillars and customer personas from competitor campaigns to recommending in-flight optimizations based on live performance telemetry. It uses attention-based explainability to diagnose ad effectiveness and guide content iteration, while aligning messaging with strategic goals through dynamic narrative construction and storytelling. We introduce a new paradigm in GenAI for marketing, where LLMs not only generate content but reason through it, adapt campaigns in real time, and learn from audience engagement patterns. Our results, validated in agency deployments, demonstrate up to 12 times efficiency gains, setting the stage for future integration with empirical audience data (e.g., GWI, Nielsen) and full-funnel attribution modeling. MindFuse redefines AI not just as a tool, but as a collaborative agent in the creative and strategic fabric of modern marketing.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
