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arXiv 2508.08077stat.ME

使用 Dirichlet 后验的简单直接 Bayesian A/B 测试

Straightforward Bayesian A/B testing with Dirichlet posteriors

Dustin Hayden, Thomas Armitage

AI总结:

针对高频 A/B 测试中联合后验构建耗时且依赖专家的问题,本研究提出使用 Dirichlet-Categorical 模型近似真实联合后验,该方法在模拟与实际场景中表现良好,已被作为标准分析方法。

摘要:

Bayesian A/B 测试利用两个(或多个)实验生成的数据集的联合后验分布来研究指标变化。构建上述联合后验通常是一个耗时的过程,需要专业知识和领域专长。对于每月执行数十到数百次 A/B 测试的企业而言,拥有一个能够处理现代 Web 平台上各种实验的稳健分析流程至关重要;要求领域专家为每个实验选择合适的先验和似然分布根本无法扩展。在本研究中,我们强调了一种解决此问题的方案,即使用 Dirichlet-Categorical 模型对真实联合后验进行广义近似。尽管为每个数据集手动构建并经专家调优的模型更为理想,但 Dirichlet-Categorical 近似在模拟和实际场景中均表现足够出色,因此被内部用作标准分析方法。

英文摘要:

Bayesian A/B testing investigates metric changes using the joint posterior distribution of two (or more) experimentally-derived datasets. The construction of said joint posterior is often a time-consuming process requiring specialized knowledge and domain expertise. In businesses that perform tens to hundreds of A/B tests per month it is important to have a robust analysis pipeline that can handle the variety of experiments performed on a modern web platform; requiring a domain expert to select appropriate prior and likelihood distributions for each experiment simply does not scale. In this work, we highlight a solution to this problem using a generalized approximation of the true joint posterior using a Dirichlet-Categorical model. While a manually-constructed, expert-tuned model for every dataset is preferable, the Dirichlet-Categorical approximation performs sufficiently well in both simulations and real-world scenarios to be internally used as the standard analysis method.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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