利用大型语言模型在现代营销管理中的潜力：应用、未来方向与战略建议
Harnessing the Potential of Large Language Models in Modern Marketing Management: Applications, Future Directions, and Strategic Recommendations
AI总结：
本文探讨大型语言模型在营销管理中的应用，聚焦个性化、实时客户洞察和内容自动化等驱动因素，并涵盖数据隐私等伦理问题，为营销人员提供整合LLM的战略建议以促进增长和保持竞争优势。
摘要：
大型语言模型（LLMs）已彻底改变了营销管理中的客户互动、活动优化和内容生成流程。本文探讨了LLMs的变革性潜力，以及当前应用、未来方向和面向营销人员的战略建议。我们特别关注LLMs的主要商业驱动因素，如个性化、实时交互式客户洞察和内容自动化，以及它们如何赋能客户并改善业务成果。此外，本文还涵盖了AI在数据隐私、透明度和缓解偏见方面的伦理问题，旨在通过最佳实践促进技术的负责任使用，并利用新技术使企业能够挖掘LLM潜力，从而在动荡的数字营销环境中实现增长并保持领先一步。本文旨在通过最佳行业实践为营销人员提供必要指导，将强大的LLMs整合到其营销战略和创新中，同时不损害其品牌精神。
英文摘要：
Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explore the transformative potential of LLMs along with the current applications, future directions, and strategic recommendations for marketers. In particular, we focus on LLMs major business drivers such as personalization, real-time-interactive customer insights, and content automation, and how they enable customers and business outcomes. For instance, the ethical aspects of AI with respect to data privacy, transparency, and mitigation of bias are also covered, with the goal of promoting responsible use of the technology through best practices and the use of new technologies businesses can tap into the LLM potential, which help growth and stay one step ahead in the turmoil of digital marketing. This article is designed to give marketers the necessary guidance by using best industry practices to integrate these powerful LLMs into their marketing strategy and innovation without compromising on the ethos of their brand.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
