arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2412.08780cs.IRcs.LG
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通过解决位置偏差降低流行度影响

Reducing Popularity Influence by Addressing Position Bias

Zalando SE(扎兰多公司)

Andrii Dzhoha, Alexey Kurennoy, Vladimir Vlasov, Marjan Celikik

AI总结:

该研究针对推荐系统的位置偏差问题,提出从降低流行度倾斜的视角开展位置去偏差,可均匀分配曝光互动、提升商品集合利用率,且不损害用户参与度与营收,长期利好生态各方。

摘要:

位置偏差是推荐系统中长期存在的挑战,现有研究大多聚焦于优化排序相关性和提升用户参与度。但在实际应用中,缓解位置偏差并不总能带来可观测的排序相关性短期提升。本文针对位置偏差消减方法的作用提出了一种兼具实用性的全新视角。研究表明,位置去偏差能够让曝光量和互动在商品集合中更均匀地分布,有效降低由位置偏差通过反馈循环引发的商品流行度倾斜。我们阐释了位置偏差影响商品流行度的机制,其中包含一个商品流行度直方图的说明性模型,以及位置偏差对其偏度的影响。通过在我们的大规模电商平台上开展的离线和在线实验,我们证实位置去偏差能够显著提升商品集合利用率,且不会造成用户参与度或财务指标的下降。这让排序更公平,有助于吸引更多合作伙伴或内容提供商,长期来看对消费者和业务均有益处。

英文摘要:

Position bias poses a persistent challenge in recommender systems, with much of the existing research focusing on refining ranking relevance and driving user engagement. However, in practical applications, the mitigation of position bias does not always result in detectable short-term improvements in ranking relevance. This paper provides an alternative, practically useful view of what position bias reduction methods can achieve. It demonstrates that position debiasing can spread visibility and interactions more evenly across the assortment, effectively reducing a skew in the popularity of items induced by the position bias through a feedback loop. We offer an explanation of how position bias affects item popularity. This includes an illustrative model of the item popularity histogram and the effect of the position bias on its skewness. Through offline and online experiments on our large-scale e-commerce platform, we show that position debiasing can significantly improve assortment utilization, without any degradation in user engagement or financial metrics. This makes the ranking fairer and helps attract more partners or content providers, benefiting the customers and the business in the long term.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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